Sports Direct buys a 25.75% stake in GAME

GAME currently owns Multiplay, who hosts Insomnia

Sports Direct buys a 25.75% stake in GAME

Sports Direct buys a 25.75% stake in GAME

 
GAME is easily one of the UK's largest game distributors, recently acquiring Insomnia and taking a huge interest in the growing eSports scene. 
 
In recent months, GAME has had a difficult time, cutting their profits forecast blaming the lack of Nintendo Switch consoles amongst other factors harming sales. Taking advantage of this situation and GAME' struggling share price, Sports Direct, which is owned by Mike Ashley, has purchased 44 million shares (around 25.75%) for the company for £10 million.
 
Both Sports Direct and GAME are now set to form a strategic partnership moving forward, where both companies will work collaboratively to benefit each company. This will likely see Sports Direct take a merchandising role for Multiplay (who are owned by GAME), with hopes of monetizing Insomnia and other UK-based eSports events.  Below is a comment from GAME on the acquisition. 
 
 


Game is aware that Sports Direct has taken significant strategic equity stakes in a number of retail and brand businesses across both the UK and USA, and is a leading retailer which partners with major global brands and suppliers.

The group looks forward to working collaboratively with Sports Direct to explore the clear opportunities that a constructive partnership and collaboration can deliver for all stakeholders in the gaming, live events and rapidly growing e-sports markets in which it operates.

  

Sports Direct buys a 25.75% stake in GAME  

 

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Most Recent Comments

14-07-2017, 10:46:42

g0ggles1994
Quote:
In recent months, GAME has had a difficult time, cutting their profits forecast blaming the lack of Nintendo Switch consoles among other factors harming sales.

So it's not the fact that Game are a complete rip off? I highly doubt the Switch is hounding their profits. I literally know only one person who has one, besides I've seen plenty of shops have units available without a problem.Quote

14-07-2017, 10:51:18

WYP
Quote:
Originally Posted by g0ggles1994 View Post
So it's not the fact that Game are a complete rip off? I highly doubt the Switch is hounding their profits. I literally know only one person who has one, besides I've seen plenty of shops have units available without a problem.
I'd own one if they were readily available. You still need to check "instock" websites to get one.

Yeah, a single console should not harm them too much.Quote

14-07-2017, 12:11:21

russler
the fifa 18 and footie shirt deals are incoming.Quote

14-07-2017, 17:50:37

Vipermk2
Arn't these the ones that treat their employees like S.H.I.TQuote

14-07-2017, 18:05:14

notcool
Quote:
Originally Posted by Vipermk2 View Post
Arn't these the ones that treat their employees like S.H.I.T
Yes zero hour contracts no toilet breaks and a woman even gave birth in a warehouse bathroom. Saying that most big companies are dodgy today giving part time contracts so they can force you to do overtime as they see fit.

None of this crap happened in the 80s and 90s this is what happens when you have open door immigration to poor countries.Quote
Reply
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