Google will integrate an ad-blocker into Chrome on February 15th

Google plans to add their own add-blocker to Chrome on February 15th

Google will integrate an ad-blocker into Chrome on February 15th

Back in June, Google pledged to develop and integrate “ad-filtering” technology into their Chrome browser, a system that is designed to remove ads from websites that do not meet Google guidelines, which adhere to the standards set by the Coalition for better ads.

Unlike the “scorched earth” approach that is taken by traditional ad-blockers, Google’s system will remove ads from websites that feature things like Pop-up ads, auto-play video ads with sound, countdown ads and large sticky ads. This system will take out the Internet’s most annoying ads while allowing “good” ads to remain visible. Google’s ad-blocker, in theory, offers a “best of both worlds” solution for both website owners and internet users alike.   

Google plans to integrate this system into Chrome on February 15th, blacklisting and whitelisting websites based on the standards set by the coalition for better ads.  Google will then start removing all ads from sites that have a “failing” status in Google’s Ad Experience report for over 30 days. Below is Google’s full Blog post regarding the change. 

    An update on Better Ads

Yesterday, the Coalition for Better Ads announced the “Better Ads Experience Program.” This Program provides guidelines for companies like Google on how they can use the Better Ads Standards to help improve users’ experience with ads on the web.

In June, we announced Chrome’s plans to support the Better Ads Standards in early 2018. Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback.

We look forward to continuing to work with industry bodies to improve the user experience for everyone.

 
 
Google plans to automatically block annoying ads in Chrome in early 2018

  

Below are some of the standards that are set by the Coalition for Better Ads, showcasing what falls below the standards set by the organisation. Google’s Chrome browser is currently the world’s most widely used internet browser, which means that websites will need to respond to Chrome’s changes to maintain their current ad revenue.   

Google’s ad-blocker functions in a way that will allow a website to remain monetised and encourages a high standard for online advertisements. Traditional ad-blockers offer no sites the ability to re-monetise using ads, making Google’s solution an ideal way to promote the use of “good” ads while still maintaining the ad-supported model for online content. 

 

Google plans to add their own add-blocker to Chrome on February 15th

(Ads defined as unacceptable by the Coalition for Better Ads)  
Google plans to add their own add-blocker to Chrome on February 15th  

The only problem with Google’s plans is the potential for the company to tweak the system for its benefit, given the fact that the company makes most of its revenue from online advertisements. This ad-filtering” feature system gives Google the power to crack down on competitors, presenting a conflict of interest. 

Allying themselves with the Coalition For Better Ads gives this system a lot more credibility, using standards set outside of the company as the basis for their ad-blocking system. Even so, this new feature does present Google with a potential tool that can be exploited to hammer down their competition. 

You can join the discussion on Google’s plans to integrate an ad-blocker into Chrome on the OC3D Forums. 

Google plans to add their own add-blocker to Chrome on February 15th

Google will integrate an ad-blocker into Chrome on February 15th

Back in June, Google pledged to develop and integrate “ad-filtering” technology into their Chrome browser, a system that is designed to remove ads from websites that do not meet Google guidelines, which adhere to the standards set by the Coalition for better ads.

Unlike the “scorched earth” approach that is taken by traditional ad-blockers, Google’s system will remove ads from websites that feature things like Pop-up ads, auto-play video ads with sound, countdown ads and large sticky ads. This system will take out the Internet’s most annoying ads while allowing “good” ads to remain visible. Google’s ad-blocker, in theory, offers a “best of both worlds” solution for both website owners and internet users alike.   

Google plans to integrate this system into Chrome on February 15th, blacklisting and whitelisting websites based on the standards set by the coalition for better ads.  Google will then start removing all ads from sites that have a “failing” status in Google’s Ad Experience report for over 30 days. Below is Google’s full Blog post regarding the change. 

    An update on Better Ads

Yesterday, the Coalition for Better Ads announced the “Better Ads Experience Program.” This Program provides guidelines for companies like Google on how they can use the Better Ads Standards to help improve users’ experience with ads on the web.

In June, we announced Chrome’s plans to support the Better Ads Standards in early 2018. Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback.

We look forward to continuing to work with industry bodies to improve the user experience for everyone.

 
 
Google plans to automatically block annoying ads in Chrome in early 2018

  

Below are some of the standards that are set by the Coalition for Better Ads, showcasing what falls below the standards set by the organisation. Google’s Chrome browser is currently the world’s most widely used internet browser, which means that websites will need to respond to Chrome’s changes to maintain their current ad revenue.   

Google’s ad-blocker functions in a way that will allow a website to remain monetised and encourages a high standard for online advertisements. Traditional ad-blockers offer no sites the ability to re-monetise using ads, making Google’s solution an ideal way to promote the use of “good” ads while still maintaining the ad-supported model for online content. 

 

Google plans to add their own add-blocker to Chrome on February 15th

(Ads defined as unacceptable by the Coalition for Better Ads)  
Google plans to add their own add-blocker to Chrome on February 15th  

The only problem with Google’s plans is the potential for the company to tweak the system for its benefit, given the fact that the company makes most of its revenue from online advertisements. This ad-filtering” feature system gives Google the power to crack down on competitors, presenting a conflict of interest. 

Allying themselves with the Coalition For Better Ads gives this system a lot more credibility, using standards set outside of the company as the basis for their ad-blocking system. Even so, this new feature does present Google with a potential tool that can be exploited to hammer down their competition. 

You can join the discussion on Google’s plans to integrate an ad-blocker into Chrome on the OC3D Forums.Â