Ubisoft has earned more money from microtransactions than digital game sales

Ubisoft, in their recent mid-fiscal-year earning update, has revealed a strong quarter for the company with higher than expected game sales. Year-over-year the company has reported a 69% increase in digital revenue, which represents an increase of €141 million. 

This increase was due to two factors, a 57% increase in the value of digital games sales and an 83% increase in what Ubisoft calls Player Recurring Investments (PRI), a fancy term for the money earned from the sale of DLC, Season Passes, Game Subscriptions and In-Game item/currency purchases. 

What is most noteworthy here is that the revenue generated from RPI is now higher than the amount earned from Digital games sales, each earning €175 and $168 million respectively. While this number does account for RPI sales for both Digital and Retail games, this can be seen as a huge incentive to push more in-game purchases in the future, as players are obviously buying them. 

Ubisoft, in their recent mid-fiscal-year earning update, has revealed a strong quarter for the company with higher than expected game sales. Year-over-year the company has reported a 69% increase in digital revenue, which represents an increase of €141 million. 

This increase was due to two factors, a 57% increase in the value of digital games sales and an 83% increase in what Ubisoft calls Player Recurring Investments (PRI), a fancy term for the money earned from the sale of DLC, Season Passes, Game Subscriptions and In-Game item/currency purchases. 

What is most noteworthy here is that the revenue generated from RPI is now higher than the amount earned from Digital games sales, each earning €175 and $168 million respectively. While this number does account for RPI sales for both Digital and Retail games, this can be seen as a huge incentive to push more in-game purchases in the future, as players are obviously buying them.