Nintendo lowers Switch Pricing in Europe ahead of the Switch OLED’s launch

Nintendo’s Standard Switch model has just received a price decrease on the company’s UK and European storefronts, reducing the system from its standard £279.99/$329.99 pricing to £259.99/€299.99. These prices are currently not reflected at many UK retailers, such as Amazon (Update, Amazon’s pricing has now been updated).

These price reductions come shortly before the launch of Nintendo’s £309.99 Switch OLED (Amazon Pre-Order Link), which features a larger 7-inch OLED screen, upgraded portable audio, 64GB of internal storage and other design improvements. More information about the console is available here. Nintendo’s Switch OLED console launches on the same day as Metro Dread. 

With pricing that is £50 lower than the Switch OLED, Nintendo wants to sell its standard Switch system to value-focused users. Strangely, Nintendo’s Switch Lite retains its standard price of £199.99.

Recent rumours had suggested that Nintendo were planning larger price cuts for its Switch hardware, but today these rumours now appear to be little more than wishful thinking. While this price cut is welcome, £20 isn’t a major saving for most consumers.