'

Nintendo lowers Switch Pricing in Europe ahead of the Switch OLED's launch

The console is now £20 cheaper in the UK - This article contains affiliate links)

Nintendo lowers Switch Pricing in Europe ahead of the Switch OLED's launch

Nintendo's Switch console is getting cheaper

Nintendo's Standard Switch model has just received a price decrease on the company's UK and European storefronts, reducing the system from its standard £279.99/$329.99 pricing to £259.99/€299.99. These prices are currently not reflected at many UK retailers, such as Amazon (Update, Amazon's pricing has now been updated).

These price reductions come shortly before the launch of Nintendo's £309.99 Switch OLED (Amazon Pre-Order Link), which features a larger 7-inch OLED screen, upgraded portable audio, 64GB of internal storage and other design improvements. More information about the console is available here. Nintendo's Switch OLED console launches on the same day as Metro Dread. 

With pricing that is £50 lower than the Switch OLED, Nintendo wants to sell its standard Switch system to value-focused users. Strangely, Nintendo's Switch Lite retains its standard price of £199.99.

Recent rumours had suggested that Nintendo were planning larger price cuts for its Switch hardware, but today these rumours now appear to be little more than wishful thinking. While this price cut is welcome, £20 isn't a major saving for most consumers.   

Nintendo lowers Switch Pricing in Europe ahead of the Switch OLED's launch  
You can join the discussion on Nintendo lowering the price of its standard Switch console on the OC3D Forums

Nintendo lowers Switch Pricing in Europe ahead of the Switch OLED's launch  

«Prev 1 Next»

Most Recent Comments

13-09-2021, 11:40:15

ET3D
Whenever such news is posted -- Nintendo, Intel, AMD lower prices ahead of... -- it seems more logical to me that it's the retailers doing that. Nintendo has little incentive to lower prices. It has probably already produced these consoles and sold them to distributors. It's the retailers that need to sell lower in order to get people to buy the products when there's a new one coming.Quote

13-09-2021, 11:52:23

Warchild
Quote:
Originally Posted by ET3D View Post
Whenever such news is posted -- Nintendo, Intel, AMD lower prices ahead of... -- it seems more logical to me that it's the retailers doing that. Nintendo has little incentive to lower prices. It has probably already produced these consoles and sold them to distributors. It's the retailers that need to sell lower in order to get people to buy the products when there's a new one coming.
Distributors wont buy old products for full price knowing they will have a hard time to shift them, unless there is a carrot on the stick. If nintendo have a batch of last years devices still in stock, then they don't want to be stuck with them. Ship them at lower cost to Distributors and then its off Nintendos hands. They dont care if the Distributor or etailer marks up the price or keeps it at same MSRP.

It gives incentive to continue selling last seasons tech.Quote

13-09-2021, 12:33:20

WYP
Quote:
Originally Posted by ET3D View Post
Whenever such news is posted -- Nintendo, Intel, AMD lower prices ahead of... -- it seems more logical to me that it's the retailers doing that. Nintendo has little incentive to lower prices. It has probably already produced these consoles and sold them to distributors. It's the retailers that need to sell lower in order to get people to buy the products when there's a new one coming.
As stated in the article, the pricing was lowered on Nintendo's website first. Nintendo lowered their pricing before most major UK retailers made the change.Quote
Reply
x

Register for the OC3D Newsletter

Subscribing to the OC3D newsletter will keep you up-to-date on the latest technology reviews, competitions and goings-on at Overclock3D. We won't share your email address with ANYONE, and we will only email you with updates on site news, reviews, and competitions and you can unsubscribe easily at any time.

Simply enter your name and email address into the box below and be sure to click on the links in the confirmation emails that will arrive in your e-mail shortly after to complete the registration.

If you run into any problems, just drop us a message on the forums.