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Alder Lake sends AMD a clear message, that they need to lower their CPU prices

Intel's CPUs are offering consumers more value than their AMD counterparts

Alder Lake sends AMD a clear message, that they need to lower their CPU prices

Alder Lake sends AMD a clear message, that they need to lower their CPU prices

If there is one thing to take away from Intel's Alder Lake launch (and our Alder Lake i9-12900K and i5-12600K review), it is that Intel is back! For years Intel has been lagging behind with its process tech, and those delays have caused Intel's Core Architectures to go largely unimproved since the launch of Skylake in 2015. For years, all Intel could give us was more cores, but with Alder Lake, Intel delivered more cores, new core architectures, and more while using the company's new Intel 7 process technology. 

Alder Lake's new Golden Cove P-cores give Intel leading x86 single-threaded performance, while their Gracement E-Cores grant Intel additional multi-threaded performance. In many of our tests, Intel's Alder Lake CPUs could deliver more single-threaded and multi-threaded performance than AMD's Ryzen 5000 products, so much so that Intel has become the value champion within some areas of the CPU market. 

AMD's next step

If AMD's looking at Alder Lake reviews, they will know that their Ryzen 5 5600X is in the firing line. Intel's i5-12600K launched with a similar price, six P-cores and four E-cores. This setup allows Intel's processor to smash AMD's Ryzen 5 5600X, which features six Zen 3 CPU cores. With their i5-12600K, Intel can deliver more single-threaded and multi-threaded performance than AMD at a similar price point. Just look at our Cinebench results from our Alder Lake review

  

Alder Lake sends AMD a clear message, that they need to lower their CPU prices  
Moving to the high-end, we have Intel's i9-12900K, which compares well with AMD's Ryzen 9 5950X in multi-threaded workloads. Currently, Intel's i9 costs £120 less than AMD's Ryzen 9, and in single-threaded benchmarks, Intel can often deliver higher performance levels. 

What's AMD's next move with Ryzen? It must be lower prices, assuming that AMD wants to maintain the value proposition of its Ryzen CPU lineup. 

New Zen 3 CPUs are coming

In early 2022, AMD will be launching new Zen 3 based Ryzen processors with their innovative V-Cache technology. This technology will increase the size of AMD's L3 cache, a change that will boost the performance of their processors in various workloads. AMD's internal benchmarks showcase a 15% average performance gain for gaming workloads when V-Cache is added to their Zen 3 processors. That's a huge boost, and it may be enough to challenge alder Lake in gaming workloads. 

AMD's V-Cache enhanced Zen 3/Ryzen processors must compete favourably with Alder Lake to justify similar or higher pricing, which means that the pricing of AMD's existing Ryzen 5000 series CPUs must be lowered to remain competitive. From there, AMD will be able to push the value of their Ryzen CPU lineup when compared to Intel's current offerings. Beyond that, AMD can also push the lower pricing of their 500-series AM4 motherboards compared to most Alder Lake Z690 motherboards.  

Alder Lake sends AMD a clear message, that they need to lower their CPU prices  

You can join the discussion on Alder Lake's CPU pricing making AMD's Ryzen processors look expensive on the OC3D Forums

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Most Recent Comments

07-11-2021, 12:17:19

AngryGoldfish
Pretty much all their processors need a major price drop. I know Micro Center have just dropped the price of the 5800X by quite a lot, but AMD themselves need to drop prices of each one of their SKUs, especially the 5600X which was always a little too pricey to begin with anyway. There's no shame in it. If out of pride and arrogance they refuse to do it, I think they will be hurting their image in the long run. Zen3 V-cache will allow higher prices to return, so there's nothing wrong with dropping prices on what they have now and selling as much stock as possible to make way for the newer, faster versions.Quote

07-11-2021, 13:16:05

AlienALX
Only thing I find alarming about AL at the moment are the terrible minimums. No one seems to hold this to account when putting it in a list VS AMD, which at some points have a 40 FPS higher minimum.

That's never ever been how I have graded a CPU (on the max FPS), as the lows are what are the worst.

And yes, AMD need to lower their prices. They were always too high, and they need more lower end models too. Having the 5600x as the starting point at poor value was never good.Quote

07-11-2021, 18:08:05

KingNosser
They will at some stage soon enough, all them sweet CPU and mobo deals come zen4 too v cache or not to v cache when my 6800XT as sweet as it is won't ever need more than a 5950X so let me at them

I know the next gens will trounce the current crop but i can't upgrade every gen it's just not realistic for me to do so Quote

07-11-2021, 18:48:01

looz
Quote:
Originally Posted by AlienALX View Post
Only thing I find alarming about AL at the moment are the terrible minimums. No one seems to hold this to account when putting it in a list VS AMD, which at some points have a 40 FPS higher minimum.
Yeah, that's definitely a problem. Seems to be very game dependent as well - I wonder if something gets handed over to efficiency cores.Quote

07-11-2021, 22:42:47

NeverBackDown
It's probably a scheduling mishap. It'll get fixed in software. I wouldn't be to alarmed by it unless it never gets fixed. Retesting will need to be a common thing on AL.Quote
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