ASUS reveals the pricing structure of their ROG, TUF and Prime Z590 motherboard lineups

Intel’s Z590 motherboards are not going to be cheap. The addition of PCIe 4.0 and a wide range of other platform upgrades have called for higher-cost components, chipsets and other add-ons. New features have their price, and it looks like ASUS will not have a Z590 motherboard that costs less than €189. 

ASUS DE has revealed the European pricing of their Z590 motherboard lineup, the platform which will act as the backbone of Intel’s 11th Generation Rocket Lake processor lineup. High-end motherboard models will feature WIFI 6E, Thunderbolt 4 support, USB 3.2 Gen 2×2 ports and plenty of PCIe 4.0 connectivity. Add on options like liquid cooling, and we have motherboards that can cost more than $1,500. 

Earlier this week we reported on the pricing of MSI’s Z590 lineup, which saw their flagship Z590 GODLIKE be priced at €999. This pricing makes MSI’s GODLIKE more expensive than ASUS’ ROG MAXIMUS XIII Extreme and much less expensive than the MAXIMUS XIII Extreme Glacial. 

High-end PC building is becoming a costly hobby, though it is worth remembering that you need not spend more than €1000 to have a great CPU and motherboard.