Samsung To Buy AMD?
Samsung to buy AMD?
Published: 20th January 2015 | Source: ShaunB-91 @ OC3D Forums |
Samsung To Buy AMD?
(This Article was written by ShaunB-91 on the OC3D Forums)
Its no secret that AMD are struggling in the PC market to keep up with technology giant Intel, and to be quite honest I believe they have been since Intel released their first ever multi-core CPU series, the Intel Core 2 Duo.
Whether it was true that Intel stole the multi-core idea from AMD is unsure, but since 2006 it seems AMD have had a real struggle for dominance in the quickly advancing market.
Earlier in the week, three executives quit AMD after a new CEO was appointed last fall. Its possible the new CEO may have wanted a new team to help run AMD, but even with a new team AMD are so far behind in chip sales it doesn't seem likely they would bring them back up and above Intel anytime soon.
With the whole PC mobile industry as a whole facing the threat of Qualcomm this makes it much harder for AMD to survive with the lack of funds available to them. Although AMD has had recent success in partnering with both the Playstation 4 and Xbox One, profits are still in decline.
With the possibility of AMD being acquired in the coming years, would it be better for AMD to look for a buyer at this present time, with both a similar market and goals? Could someone like, say Samsung fit the picture? Lets take a look at Samsung for a moment.
Samsung being such a global dominant force in the mobile industry continues to make billions of dollars in profit yearly, this could help AMD to create better performing, more efficient chips in both the mobile market and the PC market industry with a cash injection.
AMD are currently working on their own custom ARM CPU core, with rumours Samsung is doing the same. When you also take into consideration Apple are rumoured to be working on their own chip as well, if this is to be the case Intel will certainly have their nose pushed out.
In comparison to Samsung, AMD have much more experience in designing CPU's so this is already a benefit to Samsung in their quest for mobile dominance.
To add to Samsung's potential benefits, AMD have some of the best GPU designs on the market, so if implemented in Samsung's work, this could help them take on Qualcomm.
Samsung are also looking to enter the server chip market for its high profitability, but with no experience, they'd have a huge challenge on their hands if they are to take on Intel who already have camp set up in this market. That is, unless AMD who already have experience were to have an input.
What do you think is best for AMD to be in with a chance of taking on Intel again, would Samsung be a good move for the company or do you have someone else in mind that you think could help them?
Most of us know that Samsung have had a great relationship with AMD recently, with Samsung providing the largest amount of AMD FreeSync monitors when the monitors start appearing on store shelves within the next few weeks or months. We also know that Samsung have been working on a new mobile GPU to compete with Qualcomm and Nvidia's K1 and X1 SoCs which is yet another reason for Samsung to look at AMD with interest.
One other bonus for AMD if they were acquired by Samsung is that Samsung has their own foundry, which is something AMD has lacked since they separated from Global Foundries in 2009.
Whether AMD or Samsung are in talks remain to be seen, but Samsung have a lot of reasons to look at AMD with Interest.
You can join the discussion on whether Samsung should buy AMD on the OC3D Forums.