Radeon RX 7900 XT/XTX Day-1 Pricing Roundup

What was AMD’s RX 7900 series day-1 pricing like?  

AMD’s new Radeon RX 7900 XT and RX 7900 XTX are now available to purchase, and that has given us a change to look at the day-1 prices of these new graphics card. If you want to know how these graphics cards perform, you can look at our Radeon RX 7900 XT/7900 XTX review here. 

As always, the official MSRP pricing for AMD’s latest graphics cards are, in effect, a minimum price, with custom AIB models often shipping at premium prices. For AMD’s RX 7900 XTX, AMD’s official MSRP is £999, and for AMD’s RX 7900 XT AMD’s MSRP is £899.   

RX 7900 XTX Pricing

AMD’s RX 7900 XTX is available in many forms, with most of AMD’s AIB partners offering an “Made By AMD” (MBA) version of AMD’s RX 7900 XTX or a customised variant. At Overclockers UK, all of AMD’s RX 7900 XTX GPUs are available for £1049.99 or over, while Scan has offered its limited stock of RX 7900 XTX MBA cards for £999.98. 

We have been told by retail sources that margins are razor thin for retailers for AMD’s RX 7900 XTX graphics cards, which is what has made most MBA RX 7900 XTX graphics cards £1049.99. Based on this information, it looks like Scan UK will not be making much money from their RX 7900 XTX sales. Props to Scan UK for offering Radeon RX 7900 XTX graphics cards at MSRP, but it must be said that diminishing retail margins are not good for the PC industry.

On the high-end, AMD RX 7900 XTX graphics cards are available for as much as £1299.95, which puts it on par with many Nvidia RTX 4080 graphics cards. As we have said in our RX 7900 XTX review, with prices this high, gamers should probably buy a lower-tier RTX 4080 instead. The RX 4080 offers more ray tracing performance and similar rasterisation performance, making it a better purchase if you plan on spending that much. 

Based on the table below, it is clear that some manufacturers believe that their Made by AMD (MBA) RX 7900 XTX graphics cards are worth more than others, with ASRock and ASUS charging much more than PowerColor and Sapphire. With all of these GPUs being “Made by AMD” (MBA) models, pricing shouldn’t differ that drastically. This is a clear case of “brand tax”, where the extra money goes towards a premium brand name and not any major hardware changes.

 

RX 7900 XT Pricing

With AMD’s RX 7900 XT, many more graphics cards are available at AMD’s official MSRP. That said, if you read our review for this graphics card you will know that we believe that AMD’s RX 7900 XT MSRP is too high. At 90% of the RX 7900 XTX’s price, this graphics card does not always deliver 90% of its performance, making this cheaper graphics card worse value. Beyond that, many RX 7900 XT models have prices that are close to or over the RX 7900 XTX’s MSRP, making the GPU’s value proposition even worse.

Please, don’t buy an RX 7900 XT for pricing that is close to or higher than an RX 7900 XTX. That’s simply a bad purchasing decision. As we have said before, AMD should have priced their RX 7900 XT with an MSRP of £799.99, if not lower, so that this graphics card could be a stronger offering for the value performance crowd. If you are thinking of buying an RX 7900 XT, save a little more money and buy an XTX when it is in stock.   

Availability

Right now, there does not appear to be a lot of RX 7900 series stock in the UK, with cheaper RX 7900 XTX models selling out quickly while many RX 7900 XT models remain on shelves. Gamers have gobbled up AMD’s RX 7900 XTX graphics card quickly, and the fact that MSRP RX 7900 XT graphics cards are still available from Overclockers UK is a clear sign that AMD gave their 2nd tier graphics card a price that was too high to sell out.

Over the next month, retail availability for AMD’s RX 7900 series graphics cards is expected to improve. With today’s launch happening so close to Christmas, it has been challenging for AMD and their partners to to bring a larger supply of graphics cards to stockists worldwide in time for launch. Expect more GPUs to land at retailers soon, and expect RX 7900 XTX graphics cards to continue to sell quickly. 

You can join the discussion on AMD’s RX 7900 series GPU prices on the OC3D Forums.