RTX 5090 pricing spikes – 55% increase

RTX 5090 pricing has risen by 55% since July

Retail pricing for Nvidia’s gaming flagship, the RTX 5090, has risen sharply over the past few months. At the end of Summer 2025, baseline RTX 5090 models were available at prices close to Nvidia’s official MSRP (£1889). Today, the cheapest RTX 5090 GPU available from Overclockers UK is £2,899.99, and it’s Zotac’s RTX 5090 SOLID.

Compared to last week, this GPU is now £500 more expensive. Compared with July’s pricing, the GPU now costs over £1,000 more. Retail supply for Nvidia’s RTX 5090 appears to be dwindling, and those constraints have led to rising prices. That said, a 50% price increase over six months is insane. While Nvidia has confirmed that its RTX 50 series GPU supply is “constrained” by GDDR7 memory supply, that alone does not explain this pricing.

(Overclockers UK retail pricing, via PCPartPicker)

With today’s RTX 5090 pricing, UK customers could have purchased an RTX 5090 and an RTX 5080 for the same (or less) money in summer 2025. Nvidia’s RTX 5090 has seen price increases that are higher than all other RTX 50 series GPUs, implying that memory costs alone do not explain this price increase. Perhaps rising AI demand has created a supply shortfall, or another factor has affected Nvidia’s supply chain.

Regardless of how you look at it, Nvidia’s RTX 5090 has become much more expensive. With its high MSRP, Nvidia’s RTX 5090 was already unaffordable for most people. Now, things have gotten worse.

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