AMD Marketing Director pokes fun at Nvidia's 12VHPWR cable melting woes
AMD's very glad that they stuck with traditional power connectors for their RX 7000 series GPUs
Published: 19th November 2022 | Source: AMD's Sasa Marinkovic |
AMD wants gamers to "stay safe" this Christmas with an Radeon RX 7000 series GPU
Sasa Marinkovic, AMD's Senior Director of Gaming Marketing, has made fun of Nvidia on social media by subtly calling attention to their widely reported 12VHPWR cable melting issue on Twitter, calling on gamers to "stay safe" with a Radeon graphics card.
Sasa's Tweet, which is shown below, pictures the two 8-pin PCIe power connectors on AMD's recently revealed Radeon RX 7900 XTX graphics card, AMD's $999 competitor to Nvidia's substantially more expensive RTX 4080. With their Radeon RX 7000 series of graphics cards, AMD has opted to not utilise the 12VHPWR cable that Nvidia's RTX 40 series champions, the cable that is behind Nvidia's cable melting scandal.
The 12VHPWR connector, which is also known as a 16-pin, 12+4-pin or PCIe 5.0 power connector, is designed to deliver up to 600 watts of power through a connector that is similar in size to a standard 8-pin PCIe power connector, a connector that is designed to deliver 150 watts of power. Many blame the overly small form factor of the 12VHPWR connection standard as the reason behind its cable melting woes, though many experts have agreed that incorrect cable insertions are what have caused cable melting issues on a minority of RTX 4090 graphics cards.
While AMD's marketing team are enjoying a laugh at Nvidia's expense, let's hope that their teams have made sure that none of their RX 7000 series graphics cards can suffer from any early issues at launch. If AMD's RX 7000 series suffers from any teething issues, it will be hugely embarrassing for the company, especially now that one of their executives have publically called attention to a problem with their rival's products.
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