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AMD R9 Fury Price Decease Immanent?

AMD R9 Fury Price Decease Immanent

AMD R9 Nano Price Decrease

AMD R9 Fury Price Decease Immanent 

 

After AMD's R9 Nano received a price decrease last week it say on UK shelves for as cheap as £389.99 at Overclockers UK, a decrease from its original UK price of £509.99. This price decrease made the R9 Nano very price competitive with the GTX 980, but left the R9 Fury in a very difficult position, offering similar performance at a higher power consumption and price.

Now rumors suggest that AMD will be soon decreasing the price of their R9 Fury GPUs in order to readdress the balance, making the GPU cheaper than the R9 Nano again and really lighting a fire under the GTX 980's value in terms of performance per pound, or whatever currency you use.  

Right now the R9 Fury sits at around £419 in price, making it a hard sell against the R9 Nano. 

 AMD R9 Fury Price Decease Immanent   AMD R9 Fury Price Decease Immanent   

R9 Fury (Left), R9 Nano (Right)

 

The R9 Nano is easily the most powerful GPU for it's size and has no real competition in the ITX form factor, though with it's old price there were other solutions that provided much higher performance per dollar, like the R9 Fury and GTX 980.

Now with the R9 Nano having such a low price AMD is now in the weird position that they need to reduce the price of their R9 Fury in order to better compete with their own R9 Nano, a self inflicted problem to say the least. 

Right now this is just a rumor that has not been confirmed by AMD or any of their representatives, but given the R9 Fury's position compared to the Nano a price decrease seems necessity at this point. 

 

You can join the discussion on AMD's rumored plans to decrease the price of their R9 Fury GPUs on the OC3D Forums

 

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Most Recent Comments

20-01-2016, 11:36:00

dwatterworth
I wonder how much of an effect the price decreases will have with the Polaris GPU release being so close (unless the price cuts are fairly deep). Seems like this tactic might not work as well at the high end with the large gains in performance and efficiency expected from the next generation GPU's.Quote

20-01-2016, 11:46:06

BigDaddyKong
This is a normal tactic when they want to clear the pipeline to make room for new stock. These prices are about 6 months too late if the sole reason is to pick up market share.Quote

20-01-2016, 12:23:16

NeverBackDown
I guess I should sell my FX now before the price reductions then and save up until next gen Quote

20-01-2016, 13:54:18

AngryGoldfish
It's starting to feel even more like the Fury line was simply a way to get into the HBM market first and get something—anything—out between the 200 series and Polaris.Quote

20-01-2016, 14:10:27

NeverBackDown
Quote:
Originally Posted by AngryGoldfish View Post
It's starting to feel even more like the Fury line was simply a way to get into the HBM market first and get something—anything—out between the 200 series and Polaris.
Definitely not because they introduced GCN 1.2 with new color compression techniques along with new memory controllers for HBM or even adding another 1500 or so cores to the die.Quote
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