ASUS reveals the European MSRPs of its RX 6500 XT graphics cards
MSRP pricing and real-world pricing continue to diverge
Published: 10th January 2022 | Source: ASUS DE - Via Andreas Schilling |
ASUS' cheapest Radeon RX 6500 XT has an MSRP of €299 in Europe
When AMD revealed their Radeon RX 6500 XT, the company revealed an MSRP price of $199 for the US. With this pricing level, AMD's Radeon RX 6500 XT has the potential to revitalise the low-end GPU market, an area of the GPU market that is in dire need of support.
On their DE (German) Press website, ASUS confirmed that their RX 6500 XT Dual and RX 6500 XT TUF series graphics cards would cost €299 and €334 in Germany respectively. This is much higher than AMD's intended MSRP for their RX 6500 XT, even after VAT is considered.
If we used one word to describe this news, that word would be disappointment. The world needs cheaper graphics cards, and PC gamers need a budget-friendly option. As it stands, Microsoft's Xbox Series S costs less than AMD's RX 6500 XT, and it is a full gaming system. When looking at these prices for AMD's RX 6500 XT, it is hard not to consider looking towards consoles.
To achieve AMD's low pricing, AMD's Radeon RX 6500 XT design makes a few compromises. Video encoding is dropped, the graphics card has less than 8 GB of GDDR6 memory, and the graphics card has support only two display outputs. These factors target the RX 6500 XT at gamers (not Ethereum miners) and lowers the material and silicon cost of the graphics card. Even with these changes, it looks like retail pricing will be nowhere near AMD's MSRP pricing.
With 4 GB of GDDR6 video memory, an RDNA 2 GPU core and full DirectX 12 Ultimate support, AMD's RX 6500 XT is capable of delivering great 1080p gaming experiences in most modern games. Add on support for games like FidelityFX/Radeon Super Resolution, and AMD's RX 6500 XT will also be capable of high framerate gameplay.
Like all other RX 6000 series GPUs, the RX 6500 XT supports features like Smart Access Memory, Variable Rate Shading, DXR hardware accelerated Ray Tracing. Sadly, ASUS has not revealed the retail pricing of their RX 6500 XT graphics cards, but the good news for gamers is that the GPU's 4 GB frame buffer makes the graphics car useless for Ethereum mining.
AMD's RX 6500 XT is a hard sell
With a 4 GB frame buffer and retail pricing that will likely be much higher than AMD's MSRP for many models, it looks like the Radeon RX 6500 XT is unlikely to be the low-end GPU market saviour that many of us are wishing for. As it stands, the PC gaming market's affordability crisis isn't due to end anytime soon, and that is bad news for all PC gamers.
The current state of the GPU market is sickening, and consumers are sick of seeing MSRP and "real" GPU pricing diverge to such an insane degree. Yes, AMD/Nvidia's MSRP pricing was always designed to be their "minimum" graphics card prices, but consumers should at least expect lower-end models to be at, or close to, AMD's official MSRP. Remember, neither of these graphics cards are ROG Strix models, TUF Gaming and Dual are supposed to be ASUS' more budget-friendly brands.
AMD's Radeon RX 6500 XT graphics cards are due to become available on January 19th. Let's hope that AMD's other partners are able to deliver these graphics cards are more reasonable prices.
You can join the discussion on ASUS' official European MSRP prices for their Radeon RX 6500 XT Dual and TUF Gaming series graphics cards on the OC3D Forums.