AV1 Encoding makes Intel's ARC A-Series a Must-Have for Content Creators
Intel's eating Nvidia's lunch with its ARC A-series
Published: 30th March 2022 | Source: Intel |
AV1 Encoding support is Intel's Must-Have ARC A-Series feature for streamers
Intel has confirmed that their ARC A-series of discrete graphics chips will be the industry's first to support full hardware accelerated AV1 encoding support, giving Intel a critical advantage over AMD and Nvidia. Currently, AMD and Nvidia discrete graphics cards only support AV1 video decoding.
Hardware accelerated AV1 encoding support will allow Intel ARC GPU users to quickly encode AV1 video, which is great news for streamers and other video content creators. AV1 is an incredibly efficient compression format that can deliver higher quality results than H.264 and H.265 encoding when encoding at the same bitrate. For streamers, this allows higher quality video streams to be delivered to viewers, and for video makers, hardware accelerated AV1 encoding will dramatically speed up the encoding of AV1 video projects.
Intel has confirmed that the AV1 encoding support on their ARC A-Series graphics chips is already supported in XSplit, DaVinci Resolve, Adobe Premiere Pro, and Handbrake. Other apps are due to support AV1 encoding in the future, but these are the apps that Intel officially confirmed at their ARC A-Series reveal event.
Before today, Nvidia graphics cards were in high demand from streamers and video content creators for their NVENC encoding capabilities. With their support of AV1 hardware accelerated video encoding, Intel has hit Nvidia hard. Nvidia will not support AV1 encoding until the launch of their RTX 40 series graphics cards, and that assumes that AV1 hardware encoding support is planned for those products.
With their ARC A-Series, Intel is targeting Nvidia and its control of the "creator" segment of the discrete GPU market. This is great news for content creators, as this given users within this market more hardware options and will force Nvidia to work harder to for their hardware sales in the future.
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