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Game Pre-orders are Decreasing and the UK is Leading the Charge

Game Pre-orders are Decreasing and the UK is Leading the Charge.

Game Pre-orders are Decreasing and the UK is Leading the Charge.

Game Pre-orders are Decreasing and the UK is Leading the Charge

 

Game Pre-orders are decreasing, with 20% of the UK's Gamers are either decreasing the amount they Pre-order or no longer Pre-Order Games. Declines in the number of pro-orders have been decreasing across Europe, with the UK, France, Germany and Spain having 12% of their gamers either reducing the number or stopping the number of pre-orders they make.

The UK has the largest number of gamers which have decided to stop or reduce the ammount of Pre-orders they make with 11% which say that they have stopped Pre-ordering games entirely over the past 12 months , with a total of 20% either stopping or reducing the number of Pre-orders they make. A total of 49% said that they never pre-ordered games anyway, with only 10% saying that their buying habits were unchanged. The remainder of those who took part in the survey answering with "don't know".

 

Game Pre-orders are Decreasing and the UK is Leading the Charge

 

2014 was a year where many gamers were disappointed, with games like Assassin's Creed Unity and Watch Dogs being highly unstable on release and receiving mediocre reviews, many consumer have since chosen not to pre-order to prevent then being burned by any bad games in the future.

This change in pre-order habits is an overall positive move for the consumer, as developers will be able to make less money by using dirty tactics like pre-order bonus' and moving review embargo's for games publication until after the release of the game in order to maximize initial profits.  

We need only look at games like Aliens: Colonial Marines and most of Ubisoft's AAA lineup to show us why we should not trust pre-release trailers and other hype pieces. I personally hope that this trend continues and that consumers continue to better inform themselves before making any purchases. 

 

You can join the discussion on the reduction of games who pre-order on the OC3D Forums. 

 

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Most Recent Comments

23-04-2015, 13:38:51

VonBlade
If companies stopped releasing games that have so many game-breaking bugs, and if every publisher stopped taking feature announcement/delivery advice from Peter Molyneux then maybe we'd pre-order.

These days it's pointless. GTA V still bugged to hell. Watch Dogs nothing like what was promised. Anything Ubisoft touch is pretty bad (Far Cry 4 excepted).

Add that to the price-gouging DLC and you're better off waiting six months, buying the complete pack with all the patches and DLC and saving £10 at the time.Quote

23-04-2015, 14:06:57

NeverBackDown
Not sure if i agree with the "Uk has the largest numbers of gamers".. I mean look at China lol

It's good that people aren't pre-ordering though. Hopefully it pushes the industry around.Quote

23-04-2015, 14:12:14

MadShadow
Quote:
Originally Posted by NeverBackDown View Post
Not sure if i agree with the "Uk has the largest numbers of gamers".. I mean look at China lol

It's good that people aren't pre-ordering though. Hopefully it pushes the industry around.
China sure has alot of good gamers, but getting games is not the easiest thing there. My Chinese roomate tells me Steam is blocked there and practically the only way to get games is by "illegal" downloads. Im guessing that would put many people off, so Im not sure there are as many gamers as some people think. Of course I could be wrong Quote

23-04-2015, 14:26:39

NeverBackDown
Quote:
Originally Posted by MadShadow View Post
China sure has alot of good gamers, but getting games is not the easiest thing there. My Chinese roomate tells me Steam is blocked there and practically the only way to get games is by "illegal" downloads. Im guessing that would put many people off, so Im not sure there are as many gamers as some people think. Of course I could be wrong
Well the US has many more people than the UK.. i'd say at least we have more gamers

Either way it don't matter tbh. As long as companies can get their stuff together and become closer to the fans and communities who support them, maybe they might gain mroe trust. Instead of trying to take a little more money from them by offering DLC like no other..Quote

23-04-2015, 14:29:31

WYP
Quote:
Originally Posted by NeverBackDown View Post
Not sure if i agree with the "Uk has the largest numbers of gamers".. I mean look at China lol

It's good that people aren't pre-ordering though. Hopefully it pushes the industry around.
Sorry, made a small edit for clarification. I meant the largest number of gamers which have stopped pre-ordering.Quote
Reply
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