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GPU pricing - Then VS Now - How much has pricing changed?

GPU pricing is utter madness right now

GPU pricing - Then VS Now - How much has changed?

GPU pricing - Then VS Now - How much has pricing changed?

Today we thought that we would have a look back at the GPU prices of yesteryear, a time where things were a little bit simpler, where cryptocurrency mining was a lot less common, and GPU pricing was at levels which could be considered normal.

The UK market is very different to the US market, especially when it comes to electricity prices, making the cost to run a PC more expensive, making cryptocurrency mining less profitable than in countries where electricity is cheap and plentiful. Electricity pricing is a huge factor for large-scale mining operations, which is why nations that have competitive power costs are always hit by mining-related component shortages first, though when mining profits are there, there will also be demand in other regions.

Mining isn't the only thing that has driven GPU prices up, with increased demand for DDR memory causing a memory shortage and an increase in the cost of other materials like Silicon wafers, creating a bad situation for gamers.       

What we have done here is list the prices of a selection of graphics cards both from the time we reviewed or previewed them and today, using Overclockers UK to reference today's pricing. Please note that the GTX 1070 and GTX 1080 both received a significant price decreases in March 2017, with the GTX 1080 getting a $100 decrease in MSRP. Please take this into account when comparing old/new GPU pricing. 

One other thing to note is that the Radeon RX Vega 64 released with limited/standalone pricing at £449 with a Radeon Bundle version at £549, with the "standalone" version selling out within minutes of hitting retail. 

Looking at our table below you can see price increases across the board for both Radeon and Geforce graphics hardware, though AMD GPUs have seen the sharpest increases in price. 
 
 
GPUPrice when ReviewedDate when ReviewedToday's price  Percentage Change (%)
MSI GTX 1050 2GB Low Profile£119.9916/2/2017£128.997.5%
MSI GTX 1050 Ti 4GB Low Profile£149.9916/2/2017£199.9933.3%
Zotac GTX 1060 6GB AMP£269.9919/7/2016£289.997.4%
ASUS GTX 1060 6GB Strix£329.9919/7/2016£379.9915.15%
EVGA GTX 1070 8GB SC Gaming ACX 3.0£419.9927/6/2016£689.99 (Wut?)64.29%
ASUS GTX 1070 8GB Gaming Strix OC£479.9915/6/2016£599.9925%
Nvidia GTX 1070 Ti Founders Edition£4192/11/2017£529.99 (Not a FE)
(Cheapest @OCUK)
26.49%
ASUS GTX 1080 Strix OC£619.997/6/2016£649.994.84%
MSI GTX 1080 Ti Gaming X Trio£749.9919/10/2017£889.9918.67%
PowerColor RX 580 Red Devil £249.9918/4/2017£428.9971.6%
AMD RX Vega 64 (reference)£449/£54922/8/2017£899.9963.4-100%
PowerColor RX Vega 64 Red Devil£589.9929/11/2017£949.9961%

(These prices are from March 20th) 


In short, GPU pricing is bonkers ATM, with many GPU models shipping with insane markups over their initial launch prices. Mid-high-end products are the hardest hit here, as they contain the most VRAM and are the most attractive hardware for miners given the hashrates that they can deliver per PCIe slot. Remember, the more GPU power that you can fit in a single PC the better, so miners don't want to waste PCIe slots on lower-end hardware. 

Right now it looks like cryptocurrency mining is not going away anytime soon, though demand is starting to decrease thanks to the turbulence in the price of Bitcoin and other major crypto-coins. 

You can join the discussion on today's insane GPU pricing on the OC3D Forums.  

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Most Recent Comments

20-03-2018, 08:31:54

Bartacus
Here's a lovely tidbit: the same cards I paid $880CDN for are now retailing for $1398CDN. And here I thought $880 was a ton of money, now I'm ELATED that I bought when I did!!Quote

20-03-2018, 08:35:50

Bagpuss
No surprise at the prices charged by those rip off, price gouging scum at OcUK.Quote

20-03-2018, 08:50:59

g0ggles1994
Quote:
Originally Posted by Bagpuss View Post
No surprise at the prices charged by those rip off, price gouging scum at OcUK.
CCL are worse right now. I've just had a look. Scan, Amazon and OCUK are all about the same price for GPUs but CCL are utterly bonkers! I compared the price of the Sapphire Pulse RX 580 8GB, everywhere it was around £380-£390 but CCL wanted £678.68!
Quote

20-03-2018, 08:52:06

AlienALX
Quote:
Originally Posted by Bagpuss View Post
No surprise at the prices charged by those rip off, price gouging scum at OcUK.
That's wrong on pretty much every level. Let me tell you why.

A company has a set target they need to make every month. If they have plentiful they can sell them cheaper to end up at the same profit margin. If those numbers are massively reduced then they need to basically charge more for the smaller numbers they have. There *is* a shortage of high end GPUs because miners are hoovering them up left right and centre. That something for nothing mentality will always appeal to humans, who are instinctively greedy.

As such take a look around you. The whole world is over charging for GPUs. Not just OCUK, or Scan (who are sometimes even more expensive) but all of them, world wide.

And the reason is because they are getting fewer GPUs and to stay in business they need to sell them higher. Nvidia (a multi billion dollar company) can not even keep up with the demand.

When you do all of the maths and crunch all of the numbers you come back to the same thing causing the issue as pretty much everything else in our world today - greed.

Then there is the memory shortage and god knows what else. It's very narrow minded to lay the blame at OCUK's feet.Quote

20-03-2018, 10:14:57

Tolemac
Quote:
Originally Posted by g0ggles1994 View Post
CCL are worse right now. I've just had a look. Scan, Amazon and OCUK are all about the same price for GPUs but CCL are utterly bonkers! I compared the price of the Sapphire Pulse RX 580 8GB, everywhere it was around £380-£390 but CCL wanted £678.68!


They normally get their prices wrong although thats where I bought my GTX 1080 from for £425 Quote
Reply
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