Intel plans to get "Millions" of Arc GPUs into the hands of PC gamers every year
The world needs more GPUs, and Intel wants to deliver them
Published: 30th January 2022 | Source: Raja Koduri - Intel |
Intel's on a mission to get "millions of Arc GPUs into the hands of PC gamers every year"
Let's put things plainly. The GPU market is a disaster right now, and it has been for over a year. Barely anything is in stock, and practically nothing is available at pricing that could be defined as reasonable. The era of cheap gaming PCs is gone, and the enthusiasm within the PC gaming market is slowly getting strangled to death by ultra high prices and inadequate supply.
Intel's Raja Koduri is on a mission, and that mission is the launch the company ARC series graphics cards and get "millions of ARC GPUs" into the hands of PC gamers on a yearly basis. This move will transform the discrete graphics market into a three horse race, adding additional competition and supply into today's heavily constrained market. It is an understatement to say that Intel's impact on the market will be a positive one.
While Intel's first round of ARC series graphics cards aren't expected to surpass AMD/Nvidia's current offerings, all Intel needs to do is release products with competitive pricing to find success within today's market. In a world where GPUs are expensive and in short supply, all Intel needs is a GPU that is in stock and at a reasonable price.
In a recent tweet, Raja Koduri acknowledged the GPU crisis that the PC gaming world is facing, and hopes that their ARC series graphics cards will help to address this longstanding problem.
In Koduri's statement, the term "every year" is used, confirming that Intel's ARC series of graphics cards is a part of the company's long term hardware roadmap. Intel's ARC series graphics cards were not designed to take advantage of today's GPU shortage, and Intel has already revealed plans to replace their ARC Alchemist series graphics cards with future Xe-based graphics architectures like Battlemage, Celestial, and Druid.
Long-term, Intel's move into the discrete GPU market will spur increased competition within the entire PC gaming ecosystem. Nvidia/AMD will not just need to compete with each other, they will also need to compete with Intel, and that should help force prices down and force both companies to deliver better products. Intel's move into the GPU market can only have a positive impact on the PC market. It's not like it can get much worse...
You can join the discussion on Intel's plans to ship "millions" of ARC series GPUs to gamers every year on the OC3D Forums.
Most Recent Comments
even a half decent GPU could gain them a lot of marketshare if they can deliver in volume.
how many people would consider buying a first generation intel GPU otherwise?Quote
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Originally Posted by Gothmoth
one thing is for sure.....intel could not wish for a better time to step into the GPU market.
even a half decent GPU could gain them a lot of marketshare if they can deliver in volume. how many people would consider buying a first generation intel GPU otherwise? |
The miner market is dying, the price of coins fell off a cliff, making it unfeasible to mine any coin. Once these ex-miner cards flood the market, it's game over for new GPU's for at least 12 months.
https://coinmarketcap.com/
Expect to see ex-miner cards on ebay soon enough.Quote
However, this isn't a huge amount of cards, at the end of the day the vast majority of gaming cards sold in late 2020 and 2021 were sold to gamers, only a fraction were found to have gone to miners, the graphics card stock issues in 2021 were primarily related to stock and shipping. NVidia did release cryptocurrency-specific cards using old dies to meet miner demand without impacting gamer demand and this seemed successful later in the year. Even then most of these cards will probably stay within Asian markets. So I doubt these ex mining cards hitting the market will mean much for sales of new cards in Western markets.Quote
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