Nvidia increases the pricing of its RTX 3000 series Founders Edition GPUs in Europe
Nvidia's Founders Edition GPUs will be more expensive in Europe when they next become available
Published: 24th January 2022 | Source: Computerbase.de |
Nvidia increases the pricing of its Founders Editions GPUs in Europe - Blames exchange rates
Nvidia has increased the European pricing of its RTX 30 series Founders Edition graphics cards, with the value of Nvidia's card rising by between 5 and 6.5%. For many consumers, Nvidia's Founders Edition GPU models are frequently the only graphics cards that are available at the company's MSRP pricing, selling out quickly after stocks become available at retailers. This price increase for Founders Edition graphics cards was spotted by the German publication Computerbase.de.
In a statement to Tom's Hardware, Nvidia has claimed that these price increases are due to exchange rate fluctuations. That said, Nvidia's altered pricing is hugely disappointing for European consumers. As mentioned before, Nvidia's Founders Edition GPUs are often the only RTX 30 series graphics cards that are available at MSRP. That said, Nvidia's Founders Edition GPUs are not often in stock.
|Old Price||New Price||Price Increase||Percentage Change|
|Geforce RTX 3090||1,549 Euro||1,649 Euro||100 Euro||+6.5%|
|Geforce RTX 3080 Ti||1,199 Euro||1,269 Euro||70 Euro||+6%|
|Geforce RTX 3080||719 Euro||759 Euro||40 Euro||+6%|
|Geforce RTX 3070 Ti||619 Euro||649 Euro||30 Euro||+5%|
|Geforce RTX 3070||519 Euro||549 Euro||30 Euro||+6%|
|Geforce RTX 3060 Ti||419 Euro||439 Euro||20 Euro||+5%|
Chart Data from Computerbase.de
When will GPU pricing improve?
At the time of writing, GPU pricing is horrendous. There is not enough supply to meet demand, and all graphics cards are being sold at prices that are far above their MSRPs at retailers.
Currently, pricing is expected to improve in the second half of 2022. Why then? Supply chain issues should ease later this year and help reduce component pricing. Additionally, GPU supply should increase thanks to boosted manufacturing from AMD/Nvidia and the addition of Intel into the discrete GPU marketplace.
The past week has also seen significant reductions in the value of Bitcoin, Ethereum and other popular cryptocurrencies, which is seeing demand for graphics cards from cryptocurrency miners decrease. Should this trend continue, it will help GPU pricing to become lower and for the GPU market to normalise. That said, cryptocurrency values could increase again, reversing this trend.
You can join the discussion on Nvidia increasing its RTX 30 series Founders Edition pricing in Europe on the OC3D Forums.
Special Thanks to Dewelio for bringing this information to our attention.