Nvidia reportedly halts RTX 3080 12GB production as GPU prices dip

Nvidia's now focusing on their RTX 3080 Ti and RTX 3080 10GB models

Nvidia reportedly halts RTX 3080 12GB production as GPU prices dip

Nvidia has reportedly stopped sending RTX 3080 12GB silicon to AIBs as GPU prices get slashed

Rumour has it that Nvidia has now stopped producing their RTX 3080 12GB graphics card, and that they are no longer sending RTX 3080 12GB silicon to their AIB partners (ASUS, MSI, Gigabyte, EVGA, etc), as dramatic GPU price reductions have given the GPU little purpose. 

With 12GB of VRAM and the same GA102 silicon as Nvidia's RTX 3080 10GB, RTX 3080 Ti, RTX 3090, and RTX 3090 Ti graphics cards, it is easy for Nvidia to push their RTX 3080 12GB silicon to other areas of the GPU market. Area that are more profitable.

The RTX 3080 12GB has the same VRAM capacity as an RTX 3080 Ti and fewer enabled CUDA cores. In simple terms, the RTX 3080 12GB has the same BOM (bill of material) costs as an RTX 3080 Ti, with the only difference being its less capable GA102 GPU core. For the RTX 3080 10GB, it features two fewer VRAM chips and has a lower BOM cost.

According to MEGAsizeGPU on Twitter, Nvidia has shifted focus to their RTX 3080 Ti graphics card as their RTX 3080 12GB graphics cards now have retail prices that are too close to its Ti counterpart. To put things another way, Nvidia's RTX 3080 12GB graphics cards are not selling well, as their pricing is too close to their RTX 3080 Ti models for many buyers to consider it.

Nvidia reportedly halts RTX 3080 12GB production as GPU prices dip

The past few months have seen GPU prices plummet, so much so that many GPUs are now available for sub-MSRP prices at retailers, a first for most current-generation products. 

With demand from cryptocurrency miners being removed from the market, and the upcoming launch of RTX 40 series and RX 7000 series graphics cards from Nvidia and AMD, a lot of current-generation graphics cards have been left on store shelves. Supply and demand is once again out of balance, but this time the balance has moved to favour buyers, not sellers.

While we have not verified that Nvidia's RTX 3080 12GB graphics card is not longer being produced, it is a graphics card that has an MSRP price that was too high given its positioning, and too close to Nvidia's RTX 3080 Ti. The reasoning behind Nvidia's rumoured cancellation makes sense, especially now that RTX 3080 10GB graphics cards are now available so cheaply. 

You can join the discussion on Nvidia reportedly ending RTX 3080 12GB production on the OC3D Forums

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Most Recent Comments

28-06-2022, 12:25:57

AlienALX
It wasn't selling.

It was far too expensive and too close in price to the Ti.Quote

28-06-2022, 18:31:16

meuvoy
Quote:
Originally Posted by AlienALX View Post
It wasn't selling.

It was far too expensive and too close in price to the Ti.
That's still sad tho, I bought a 3060 because of the 12GB of VRAM, for 3D rendering it really comes in handy, VRAY usually takes up 9-10GB and I've been needing to be careful not to exceed the 12GB Frame buffer when working with UE5.

I don't think Ill take any 40 series GPU but I was thinking I might go for an used 3080 12GB later. Hope I can still find one used in a few months, not for work since the 3060 is sufficient, but for gaming.

I've noticed Cyberpunk 2077 in 4k with DLSS will use over 10GB of my 3060s VRAM, I fully expect games to just use even more than that going forward and I don't see how buying a more powerful GPU for 4k gaming with less than 12GB of VRAM would be worth it, even if it was cheap it doesn't make sense to have a more capable GPU that's held down by it's VRAM capacity.Quote

28-06-2022, 23:27:26

AlienALX
Quote:
Originally Posted by meuvoy View Post
That's still sad tho, I bought a 3060 because of the 12GB of VRAM, for 3D rendering it really comes in handy, VRAY usually takes up 9-10GB and I've been needing to be careful not to exceed the 12GB Frame buffer when working with UE5.

I don't think Ill take any 40 series GPU but I was thinking I might go for an used 3080 12GB later. Hope I can still find one used in a few months, not for work since the 3060 is sufficient, but for gaming.

I've noticed Cyberpunk 2077 in 4k with DLSS will use over 10GB of my 3060s VRAM, I fully expect games to just use even more than that going forward and I don't see how buying a more powerful GPU for 4k gaming with less than 12GB of VRAM would be worth it, even if it was cheap it doesn't make sense to have a more capable GPU that's held down by it's VRAM capacity.
They only did it when every one who said 10gb was enough realised that it actually wasn't. Problem was as I say, cost too much. For £50 more you could get a Ti which made about as much sense (IE hardly any really).

As for your case specific VRAM use? always been impossible to compare tbh. The only way you will know when you don't have enough is because you don't have enough and your game runs like crap. But yeah, I have seen over 10gb of use on my 2080Tis playing PUBG. It's not because it really needs that much VRAM but more because it can.

The 3070 for example runs into big problems at very high to ultra detail at 1440p. The 3080? has the same issue but at 4k. In both cases? had they given them each another 2gb in the first bloody place? they would be amazing cards.

So the 12gb 3080 was definitely a good idea, but was the card they should have released the first time around. No one likes being proven wrong (IE those who said 10gb was enough for 4k ultra) and trying to sting them up another £200-£300? man even Nvidia couldn't get away with that.

Looks like Nvidia are going first again, so you can expect more of the same. You will only get enough of everything if you get rail roaded into buying their most expensive card. Which is what they want.Quote

29-06-2022, 11:34:40

meuvoy
Quote:
Originally Posted by AlienALX View Post
Looks like Nvidia are going first again, so you can expect more of the same. You will only get enough of everything if you get rail roaded into buying their most expensive card. Which is what they want.
Yeah, NVIDIA cards have historically been really bad in the VRAM capacity game the 3060 was a surprise and given my usecase I knew I had to go for it instead of a 3070 as I had planned to do before seeing the prices they actually launched for...

As I said, I really hope I can find a 3080 12GB used, to buy in the next months but we'll see, and honestly I don't think the 40 series will have this issue with the amount of VRAM we have leaked, it's pretty much what the 30 series should have been and I don't see games exceeding that before 2025 at least, and around 2025 we should start seeing DirectStorage implementations, at least in the newest AAA games, that should grant those cards indefinite VRAM capacity lifespan, IE they'll proabbly fail elsewhere before VRAM becomes a problem once we can directly stream textures and geometry from SSD.

I remember developers complaining about the RAM capacity on the Xbox Series S console and now they are just learning how to use the hardware and actually making games run as they should in that console given it's power, that comes down to using DirectStorage that the xbox Series consoles always had. The recent CAPCOM remasters looks great in the Series S, as opposed to games being ported from the Xbox ONE era hardware but really running as they ran in the ONE instead of running at the ONE X quality that the Series S is totally capable of.Quote
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