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Scalping at retail - The UK Retailer that tried to charge £3000 for an RTX 3080 Ti...

This is disgusting - CCL Computers should be ashamed of themselves

Scalping at retail - The UK Retailers that charges over £3000 for an RTX 3080 Ti...

Scalping at retail - The UK Retailer that tried to charge over £3000 for an RTX 3080 Ti...

With an MSRP of £1,049, Nvidia's Founders Edition RTX 3080 Ti graphics card isn't exactly a bargain, and neither are the more premium models from Nvidia's AIB partners. That said, the RTX 3080 Ti pricing that we have seen from retailers is beyond unreasonable, so much so that we need to call a specific retailer out on their actions. 

We have gotten a look at CCL Computers early pricing for their RTX 3080 Ti graphics cards, and none of them were priced at under £2,000. At worst, we had the Palit RTX 3080 Ti GameRock OC, which has a price tag of £3,600. That's more than three times the cost of Nvidia's already expensive Founders Edition RTX 3080 Ti. 

If you think that these pre-launch prices were an anomaly, we also found RTX 3080 (non-Ti) graphics cards that were listed for over £1,300. That's more than what an RTX 3080 Ti Founders Edition should cost. 

Franky, we are disgusted. These are prices that are crazy high, even by the standards of some scalpers on eBay. Compared to some of the MSRPs that we have received from AIBs, some of these graphics cards are being sold with a £1,000+ retail mark up. We all know that the availability of graphics cards is terrible, but this is profiteering, and we are not happy about it. 



CCL is already responding to our criticism

It didn't take long for our enquiries to start making waves, as CCL has already hidden all RTX 3080 Ti graphics cards from their website (the links still work, but they are now marked as "discontinued"). They are responding to our outrage, as they should. 

We will have to wait and see how much they will actually sell their GPUs for. 
  

Scalping at retail - The UK Retailers that charges over £3000 for an RTX 3080 Ti...
Once these early price listings came to light, we took screenshots and recorded the prices of CCL Online's RTX 3080 Ti graphics cards. We also contacted representatives from Nvidia and Gigabyte to inform them of this mess. 

Nvidia's RTX 30 series was supposed to offer gamers value, but rampant hardware shortages have created a market of desperation. We all know that many people are taking advantage of this situation to make a quick profit, but these prices from CCL are beyond ridiculous. 

What we are doing to help (trying)

It is a free market, and neither Nvidia nor their AIB partners can control pricing. Retailers can charge whatever they want to, and that is their right.

However, we have called on vendors to not sell their products to retailers who are known to be price gouging. Some retailers, such as Scan UK, have remained fairly reasonable with their graphics card pricing, and we are calling on graphics card vendors to sell to the retailers that will deliver good pricing for their products. Vendors should not be rewarding bad behaviour. 

As mentioned earlier, we have already informed Gigabyte and Nvidia of CCL's attempts at price-gouging. Hopefully, this will help GPUs get to the retailer that will not rip off consumers. 

 MSRP (From AIB)
(If Known)
CCL UK Pre-Launch PricingMark Up (£)
Nvidia RTX 3080 Ti
Founders Edition
£1,049N/A-
ASUS RTX 3080 Ti
TUF Gaming OC
 -£2,733.70
ASUS ROG Strix
RTX 3080 Ti 
£2,638.68
ASUS ROG Strix
RTX 3080 Ti OC
 £1,599£2,899.80 +1,300.80
ASUS ROG Strix LC
RTX 3080 Ti
£2,638.68
ASUS ROG Strix LC
RTX 3080 Ti OC
 £1,799£2,638.68 +839.68
Gigabyte RTX 3080 Ti
EAGLE
£2,423.52
Gigabyte RTX 3080 Ti
EAGLE OC
£2,638.68
Gigabyte RTX 3080 Ti
Vision OC
£2,493.86
Gigabyte RTX 3080 Ti
Aorus Master
£2,638.68
Gigabyte RTX 3080 Ti
Aorus Xtreme 
-£2,638.68
MSI RTX 3080 Ti Gaming X
Trio OC
£3,057.79
MSI RTX 3080 Ti
SUPRIM X OC
 £1,749£2,963.39 +1,214.39
Gainward RTX 3080 Ti
Phoenix
£2,556.64
Palit RTX 3080 Ti
GameRock OC
£3,600 -

 

Scalping at retail - The UK Retailer that charges over £3000 for an RTX 3080 Ti...It Gets Worse...

At CCL, we also found a PayPal credit page on their graphics card listings, tempting their customers to get into debt to purchase RTX 3080 Ti graphics cards at their ridiculous prices. If you went down this route, you could be paying over £4,000 for an RTX 3080 Ti, taking this pricing insanity to a new level. 

We understand that PayPal credit appears on CCL's product page by default, but advocating for this amount of debt is simply irresponsible.


Scalping at retail - The UK Retailer that charges over £3000 for an RTX 3080 Ti...

Gamers deserve better than this, and dedicated PC retailers should put their customers ahead of this disgusting desire for profit. Today's graphics card shortage is sickening, as it has prevented many of us from indulging in our hobbies when we needed to the most. Today's prices are eroding at the enthusiasm that makes PC gaming great, and CCL isn't helping. 

The internet has a long memory, and we will remember how much they tried to charge us for an RTX 3080 Ti. Scalper prices have hit retailers in force, making most consumers unable to get a new graphics card at a reasonable price. 

You can join the discussion on CCL's horrendous pricing antics on the OC3D Forums


Original Pricing Screenshots


Scalping at retail - The UK Retailer that tried to charge £3000 for an RTX 3080 Ti...  
Scalping at retail - The UK Retailer that tried to charge £3000 for an RTX 3080 Ti...  
Scalping at retail - The UK Retailer that tried to charge £3000 for an RTX 3080 Ti...  
Scalping at retail - The UK Retailer that tried to charge £3000 for an RTX 3080 Ti...  
Scalping at retail - The UK Retailer that tried to charge £3000 for an RTX 3080 Ti...  

Scalping at retail - The UK Retailer that tried to charge £3000 for an RTX 3080 Ti...  

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Most Recent Comments

03-06-2021, 14:33:03

AngryGoldfish
That really is gross. Thanks a lot for standing up for the PC community. I have a lot of respect for this site and all its staff and those helping out. CCL could end up losing money as a result of their petty attempt to get in on the rat race that's happening at the moment, and that would be fair.Quote

03-06-2021, 15:44:44

Dicehunter
Unless prices come back down to sane levels i.e way way below the 1000 quid mark, Then whenever my 2080 Ti bites the dust I'll be moving on from PC gaming, While that sucks I cannot justify paying 1000 pounds or more for GPU's anymore that get superseded once every 8+ months.Quote

03-06-2021, 15:50:22

Warchild
Quote:
Originally Posted by Dicehunter View Post
Unless prices come back down to sane levels i.e way way below the 1000 quid mark, Then whenever my 2080 Ti bites the dust I'll be moving on from PC gaming, While that sucks I cannot justify paying 1000 pounds or more for GPU's anymore that get superseded once every 8+ months.
Ill just swap to second hand purchases. As long as I can continue to enjoy the likes of ED, in VR etc im happy. Not like there are many good and demanding releases these days.Quote

03-06-2021, 16:13:38

Kieguru
This is appalling, CCL should know better as it's up to them to set an example that scalping should not be tolerated.


I for one am just waiting with my 2070s for another year or so until supply catches up. All the people who bought cards at ridiculous prices are going to feel it again when the next gen cards bring the resell value down by to 25%.Quote

03-06-2021, 17:09:25

spolsh
CCLs' prices have been insane for a while now - not just Nvidia, but AMD too.

Oddly enough though, I got my 3070 Suprim from them for £535 shortly after it launched - last time I looked they wanted £900 for the same card. I really hope your reaching out to the makers directly can help do something about this sort of thing.Quote
Reply
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