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Steam calls External Ads "Dumb"

Steam calls External Ads Dumb - They will not add them to Steam

Steam calls External Ads

Steam calls External Ads "Dumb"

 

It has often been suggested that Valve could make a lot of money, at least on the short term, by selling and delivering external ads to steam users for products like Mountain Dew and other non-Steam products.

In an interview with GameSpot Valve's Erik Johnson stated that Steam is not considering adding external ads to the service as it would do nothing to serve the consumer and simply irritate PC gamers. He said that building ads into Steam would cost money and create a big negative in the eyes of consumers, so it would ultimately lose Valve money in the long term. 

  

  "We don't see a case for that ever getting user value, So we wouldn't do it. I don't think that those ever work, either. To take it a step further, I don't think anybody buys Doritos as a result of that."

"We tend to focus on long-term relationships. It would be a bad business decision, let alone just dumb."

"Ads don't serve any value to costumers."

 

Steam calls External Ads   

It is great that Valve is considering the long game when it comes to Steam, considering brand perception over easy short term money-grab.

 

You can join the discussion on Valve's stance against in-Steam ads on the OC3D Forums.  

 

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Most Recent Comments

17-10-2015, 15:00:26

Fetchez La Vache
It's odd that Valve would make a decision like this yet allow Greenlight and Early Access to become the hive of scum and villainy that both are currently.Quote

18-10-2015, 00:23:37

NeverBackDown
Quote:
Originally Posted by Fetchez La Vache View Post
It's odd that Valve would make a decision like this yet allow Greenlight and Early Access to become the hive of scum and villainy that both are currently.
Nothing wrong with Greenlight or Early Access. What's wrong with asking for help? They need money not only for the game but to support a family to. Even then Greenlight games are just games that are voted to launch on steam. See no harm in that. Even then if you don't want it till it releases don't buy it. They aren't forcing you too. Also i'm not surprised Valve made this choice. It wouldn't be smart at all for them to do so, PC Gamers are vocal and will fight back. Only need to look at Skyrim Paid mods to see that.Quote
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