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The UK Advertising Standard Authority is investigating Hello Games/No Man's Sky

The UK ASA is investigating Hello Games/No Man's Sky

The UK advertising Standard Authority is investigating Hello Games/No Man's Sky

The UK Advertising Standard Authority is investigating Hello Games/No Man's Sky

 

Special thanks to Dicehunter for bringing this information to our attention on the OC3D Forums.   

 

The UK advertising Standard Authority, the ASA, is investigating Hello Games, the developers of No Man's Sky, over complaints of misleading advertising. This investigation is regarding Hello Games' promotion of No Man's Sky, which is for the most part highly misrepresentative of the game. 

Looking at the game's Steam page anyone who has ever played No Man's Sky would know that there are some huge differences between what is shown here and the current retail version of No Man's Sky, with the released game coming with a different UI, graphics and lacking many of the advertised features like trade convoys and the ability to side with warring factions in space. 

According to the ASA both Valve and Hello Games have been contacted and asked to respond to the ASA's questions regarding No Man's Sky. The ASA has the power to remove advertisements that breach their code of conduct, with both Valve and Hello Games being responsible for what is shown to Steam users. 

  The UK advertising Standard Authority is investigating Hello Games/No Man's Sky

 

Hello Games has been rather silent since the launch of No Man's Sky, having reported nothing but patch notes on their social media pages since August and giving no response to the horde of angry gamers and journalists who have asked the company to remove the game's misleading promotional material from both Steam and the PlayStation Store. 

Right now less than 1000 people are playing No Man's Sky concurrently, with the feedback for the game on steam being marked as "mostly negative" even after several PC-specific game patches. It is not surprising to see the ASA investigating Hello Games, though at this time it is hard to predict exactly what the results of this investigation will be.  

 

You can join the discussion on the UK's Advertising Standard Authority investigation Hello Games on the OC3D Forums.

  

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Most Recent Comments

28-09-2016, 13:52:14

mazty
Fantastic - advertisement for a lot of games (looking at you Ubisoft) has been very, very sketchy. Hopefully this will put an end to false/bad advertising practices within the industry.Quote
Reply
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