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UK Broadband firms face advertising reform

UK Broadband firms face advertising reform

UK Broadband firms face advertising reform

UK Broadband firms face advertising reform

 

The UK Broadband firms face advertising reform as the ASA, the UK's Advertising Standards Authority, is considering to take steps that will prevent misleading price claims.

This comes after a study indicated that users were not able to correctly calculate to costs of their broadband bills using the information given from a selections of broadband ads which usually only state a lower introductory price, do not include upfront costs and typically do not include line rental costs.     

  UK Broadband firms face advertising reform

 

The ASA has suggested that ISPs should follow three new guidelines:

  • - They should stop stripping out the price of line rentals and instead give all-inclusive monthly costs.
  • - They should give greater prominence to the length of the initial contracts, and how much more expensive the deals will get after an introductory period.
  • - They should better flag up any additional up-front costs.

 

The ASA believes that advertisements work better when the public know that they can be trusted, so they will be working with ISPs to clarify their pricing information.

 

You can join the discussion on UK broadband providers facing advertising reform on the OC3D Forums.

 

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Most Recent Comments

21-01-2016, 10:25:33

dwatterworth
Revolutionary idea! Big problem here in the states too.
All the speeds are in bits, reps will say bytes etc etc.
They are very shady about hardware rentals as well. 150Mb/s modem/router rental goes for $15/month. I nearly got kicked out of the cable provider service center/store when I told other customers there that it was much cheaper to buy your own hardware (and also higher quality).
Luckily my gf and I live in/own a 2 family house and just swap the account between units to keep the introductory pricing haha. Swindle the swindlers.Quote

21-01-2016, 10:34:33

Wraith
Really! Why? I've always known when I choose an ISP that the internet package, line rental & call package are priced separately. It's been this way for years why all of a sudden do people not understand it... you get all this information when you shop around and when you sign up to a service.Quote

21-01-2016, 11:24:43

SPS
Quote:
Originally Posted by Wraith View Post
Really! Why? I've always known when I choose an ISP that the internet package, line rental & call package are priced separately. It's been this way for years why all of a sudden do people not understand it... you get all this information when you shop around and when you sign up to a service.
For the non-tech savvy it really isn't that simple at all.
They try to format the way they show the line rental cost which usually requires asking a representative for clarification.Quote

21-01-2016, 13:45:32

Greenback
My in-laws got caught out by sky using the on demand service when the bill got in they got charged for broadband usage, considering they didn't have a computer or even ask for broadband, turns out on demand needs broadband the engineer connected it with out telling themQuote

21-01-2016, 14:03:26

SPS
Quote:
Originally Posted by Greenback View Post
My in-laws got caught out by sky using the on demand service when the bill got in they got charged for broadband usage, considering they didn't have a computer or even ask for broadband, turns out on demand needs broadband the engineer connected it with out telling them
Quite surprised it even allowed them to access the internet.Quote
Reply
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