Alienware is “absolutely” looking into the PC components market

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Alienware is “absolutely” looking into the PC components market

Alienware has been with us for quite some time, acting as one of the oldest creators of custom gaming PCs, adorning them with custom cases that cannot be found within the boutique PC building market.  

Over the years, this has created a situation where classic Alienware cases remain in high demand by some modders, many of which prefer to fit modern hardware into the company’s older case designs instead of relying on modern enclosures. There is no shortage of PC builders what would like to see Alienware move into the PC components market. 

PCGamesN has claimed that Alienware is “absolutely” looking into the PC components market, at least according to the company’s General Manager, Frank Azor.    

In a statement fo PCGamesN, Azor stated that he didn’t want to commit Alienware to that market unless the company can develop a multi-year plan that will ensure that the company can deliver gamers products that can be considered the best in the segment, or at least equal to today’s component leaders. Azor doesn’t want to rebadge the work of other companies; he believes Alienware should strive to meet the needs of their customers and surpass their rivals. 

Other factors to consider is what would happen if Alienware diversifies too rapidly, with the company ending talks to acquire the steaming arm of Elgato in the past, a brand that is now owned by Corsair. 

 

    What we don’t want to do is just put our name on something. The Alienware name comes with a brand promise, and if we don’t deliver on that promise to customers consistently, they’re going to stop trusting the Alienware brand. So if I can’t deliver that promise in a product category, I’m not going to try because I have too much to lose.

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Entering into the PC components market would be no small feat for Alienware, especially if they plan to venture into the graphics card or motherboard markets without help from outsiders. As a brand, Alienware would need to gain access to a lot of new expertise, especially when it comes to developing overclocking ready BIOS’ and delivering other advanced features. 

Perhaps the easiest area for Alienware to enter the PC components market is through PC cases, an area where the company already has plenty of experience. This also avoids the mess of what we call ‘software within hardware’, as followers of our reviews will know that the quality of a BIOS can make a break a motherboard, regardless of the quality of components used in its manufacturing. At least with cases, the most complex that things get on the software side is RGB control software, something which Alienware has already created for their pre-built systems. 

You can join the discussion on Alienware looking into creating standalone PC components on the OC3D Forums.