GAME sells Multiplay’s Digital Division to Unity for £19 million

Back in March 2015, GAME, the UK games retailer purchased Multiplay for £20 million. This morning it has been revealed that GAME has now sold off Multiplay’s Digital Division to Unity for £19 million, recouping most of their original investment while retaining ownership of the company’s esports and events business. 

GAME originally purchased Multiplay to bolster its presence in the UK’s growing esports scene, giving the company avenues to earn money outside of traditional games retail, which has been hit hard by online and all-digital games sales.  

Today, Multiplay Digital offers online hosting services for several high-profile companies, which includes Samsung, Mojang, EA, DICE, Paradox Interactive and SEGA. This sale will allow GAME to simplify the Multiplay Group and will enable them to prioritize the events and esports side of the business, while also giving a substantial cash injection to the company. 

This deal will give GAME and initial payment of £17.1 million from Unity, with an additional payment of £1.9 million in 19 months. It will indeed be interesting to see what Unity does with this section of Multiplay.  

Back in March 2015, GAME, the UK games retailer purchased Multiplay for £20 million. This morning it has been revealed that GAME has now sold off Multiplay’s Digital Division to Unity for £19 million, recouping most of their original investment while retaining ownership of the company’s esports and events business. 

GAME originally purchased Multiplay to bolster its presence in the UK’s growing esports scene, giving the company avenues to earn money outside of traditional games retail, which has been hit hard by online and all-digital games sales.  

Today, Multiplay Digital offers online hosting services for several high-profile companies, which includes Samsung, Mojang, EA, DICE, Paradox Interactive and SEGA. This sale will allow GAME to simplify the Multiplay Group and will enable them to prioritize the events and esports side of the business, while also giving a substantial cash injection to the company. 

This deal will give GAME and initial payment of £17.1 million from Unity, with an additional payment of £1.9 million in 19 months. It will indeed be interesting to see what Unity does with this section of Multiplay.