Ninja Reportedly Earned $1 Million From EA to Promote Apex Legends
Ninja Reportedly Earned $1 Million From EA to Promote Apex Legends
On day one EA boasted 2.5 million total players across PlayStation 4, Xbox One and PC, with the publisher undertaking a huge market campaign to ensure that all of the most prominent streamers and gaming influencers were playing the game at launch.
Tyler Blevins, who is better known as Ninja online, has reportedly earned around $1 million for his promotion of Apex Legends, showcasing the game to his 13 million Twitch followers and his fanbase over on Twitter.
“What are a few hours playing videogames and a handful of tweets worth?” asks Reuters, “$1 million if you are Tyler Blevins.” On launch day, Ninja stated on his stream that he was an “Apex Legends partner”, though an EA executive has also stated to Kotaku that “all Apex Legends streaming from content creators (after February 5th) was completely organic.” This statement confirms that EA was only paying influencers for the first two days of Apex Legends’ lifespan.
Was this money well spent? Well, Apex Legend’s success speaks for itself, surpassing 25 million players within a week while saying amongst Twitch’s most streamed games over a month after launch. At this time it is unknown how much EA has earned from Apex Legends, though this will likely be disclosed within their next earnings report.
If you are interested in the PC performance of Apex Legends, you can have a look at our PC performance analysis for the game here.
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