Warner Brothers joins the HDR10 Alliance

Warner Brothers joins the HDR10 Alliance

Warner Brothers joins the HDR10 Alliance

Today’s most common HDR standard is HDR10, which is currently at war with more than five other major competitors from Dolby Vision, HLG, Advanced HDR and HDR10. 

HDR10 does exactly what you would expect, merely improving the current HDR10 specification with additional features, the most notable of which is dynamic metadata, a major element of Dolby Vision. HDR10 was created by Samsung, with 20th Century Fox and Panasonic joining the company to build the HDR10 Alliance in the summer of 2017. Panasonic has now revealed their 2018 series of OLED TVs with HDR10 support, as well as new 4K Blu-Ray players with support for the new display standard.

Now, there is a new addition the HDR10 Alliance, Warner Brothers, with HDR10 content already being available on Amazon Prime on supported devices. Today the group is said to have 25 interested parties that may license HDR10, with 20th Century Fox, Panasonic and Samsung planning a demonstration of HDR10 during CES next week.

This demo is likely to push some of these interested parties into licensing the standard, requiring only an annual admission fee to use, instead of the more expensive costs that Dolby Vision needs on a per-product basis. HDR10 devices will need to be certified at a “third party, authorised test center” to be able to showcase HDR10 compliance.     

  

Warner Brothers joins the HDR10 Alliance

Dolby is not taking this sitting down, with the company having its own plans at CES, which means that the HDR standard war is far from over. Will Dolby make their standard more affordable, or do they have some other way to attract content and device makers?

You can join the discussion on HDR10 on the OC3D Forums.