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Adblock Victorious in Court Again

Adblock Victorious in Court Again

A German Court has Ruled that AdBlock is Entirely Legal

Adblock Victorious in Court Again

 

For the second time in 5 weeks Eyeo, owner of Adblock Plus, has successfully defended itself in German Courts against publishers who believe they should not be legally allowed to block ads. 

The German Broadcasters RTL and ProSiebenSat.1 argued that the free browser plug-in was anti-competitive and threatened their ability to offer online content for "free" on their respective websites. The court ruled in favor of Eyeo, with Eyeo saying this.

 

 "This is the fourth time that massive publishers have brought legal proceedings against our start-up," and "Thankfully, the court sided with users and with compromise. So, we're pleased to say that Adblock Plus will continue to provide users with a tool that helps them control their internet experience." 

"At the same time we will endeavour to work with publishers, advertisers and content creators to encourage non-intrusive ads, discover new ways to make ads better and press forward to a more sustainable internet ecosystem."

 

A German Court has Ruled that AdBlock is Entirely Legal

 

A spokeswoman for the television broadcaster RTL said that "We are weighing a possible course of action against the ruling and assessing the prospects of an appeal." Last month Eyeo had defended itself against similar claims from the German publishers - Die Zeit and Handelsblatt - at a court in Hamburg, and facesa new case against Axel Springer in Cologne later this year.

The topic of Adblock is a very controversial one, while many sites produce ads which are intrusive and in most cases annoying (especially if they contain videos or audio), other sites do put in a lot of effort in order to provide ads which are not just suitable to their site and are as non-intrusive as possible. For example this site only contains ads for computer hardware, which is well suited to us as this is the kind of stuff we primarily cover and we make sure that none of our ads contain any audio or video components and do not take any of the users details so that users can be affected by them as little as possible. 

The sad fact of the matter is that all ads are treated equally by AdBlock, so even a site with well curated and non-intrusive ads like ourselves still have 40% or more of all our ads blocked, which greatly cuts into the profitability of any online business and severely hampers our ability to expand.

I will not tell anyone to stop using Adblock, but simply to whitelist any sites which contain non-intrusive ads or any website that you want to support.

 

You can join the discussion on Adblock's victory in court on the OC3D Forums. 

 

 

AdBlock Plus has secured another court victory in Germany, for the second time in 5 weeks.http://www.overclock3d.net/articles/misc_hardware/adblock_victorious_in_court_again/1

Posted by OC3D on Thursday, 28 May 2015
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Most Recent Comments

28-05-2015, 07:20:12

Dark NighT
Good, i love my freedom of choice on the web, some companies need to learn how to do ads properly and i will whitelist them if i like the site enough.

Even then, if adblock ever gets stopped, there are plenty of alternatives.Quote
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