OC3D Welcomes Yoyotech
Published: 10th October 2008 | Source: Overclock3D |
In today’s market it is all to easy to forget the 'little man' who puts in the effort in to provide a service and support only stores such as Yoyotech can provide. Doing a price check on an item you want will only give you that, a price. If there is one thing CK has taught me in the short time I was at Yoyotech, it is this: Do not put too much emphasis on price alone. Customer support should hold just as much weight and here is where Yoyotech excel. In CK's own words "Anyone can build a webstore and anyone can sell products cheaply but good service takes time, skill and inevitably money. Therefore, it is not always possible to provide the cheapest products and the best service every time but if I have the choice, service will always take preference over price". It is quite clear that CK values his customers and will not substitute bad service just to knock a few pound from his prices. For that he should be admired.
That isn't to say that Yoyotech's prices aren’t competitive as they quite clearly are and are actually often cheaper than their competitors but CK would much prefer a solid, loyal customer base rather than lots of one-time customers, buying the cheapest, compared product available. I felt that Yoyotech and indeed CK wanted, no NEEDED, to converse with its customers rather than simply sit back and reap the rewards of a clearly successful business. Enthusiasts helping other enthusiasts are what Yoyotech are all about. Loyalty and support are the order of the day, and the actual money side of the business seems to be a minor point in the greater scheme of things.