The Sun owner signs 1 million + UK eSports deal
The Sun owner signs Â£1m+ UK eSports deal
Published: 20th April 2015 | Source: PCR |
The Sun owner signs £1m+ UK eSports deal
The owner of The Sun Newspaper, News UK, has just signed a UK eSports Deal with Gfinity worth over £1 Million. Expect big things in the world or eSports in the UK next year.
The contract between the two parties will last for two years and will make The Sun newspaper become the Official Partner of the Gfinity Championship Series and the title sponsor for the UK Championship Series throughout 2015 and 2016.
News UK will get rights to broadcasting, advertising, in-game branding as well as other rights. This will build up The Sun as the biggest supporter of eSports in the UK. News UK and Gfinity are also working on an e-Commerce platform which will likely sell eSports and other gaming related merchandise.
This deal marks the growing popularity of eSports within the UK over the past few years and will allow Gfinity to expand on the number and size of the events the company creates, hopefully stimulating the growth of the eSprots market further.
Neville Upton, Co-founder and Chief Executive Officer of Gfinity, said this;
“This is not a simple sponsorship agreement but a strategic partnership that will enable both parties to improve, develop and grow the UK’s evolving eSports sector.”
The CEO of News UK, Neville Upton, added this;
“Through our new partnership with Gfinity, we are proud to have become the first newspaper group to break into the expanding eSports market. Producing world-class journalism is at the heart of what News UK does, but as part of our business development strategy we actively seek out opportunities to reach new audiences through different media."
This deal comes not long after the UK games retailer GAME acquired the gaming services and event's company Multiplay, the organizers of events like iSeries, in an effort to expand the companies eSports program.
Let's hope that this deal and others which are to come continue to grow the UK's gaming culture and further grows and improves upon the gaming events and championships which already here in the UK.
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