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The Sun owner signs 1 million + UK eSports deal

The Sun owner signs £1m+ UK eSports deal

The Sun owner signs £1m+ UK eSports deal

The Sun owner signs £1m+ UK eSports deal

 

The owner of The Sun Newspaper, News UK, has just signed a UK eSports Deal with Gfinity worth over £1 Million. Expect big things in the world or eSports in the UK next year. 

The contract between the two parties will last for two years and will make The Sun newspaper become the Official Partner of the Gfinity Championship Series and the title sponsor for the UK Championship Series throughout 2015 and 2016. 

News UK will get rights to broadcasting, advertising, in-game branding as well as other rights. This will build up The Sun as the biggest supporter of eSports in the UK. News UK and Gfinity are also working on an e-Commerce platform which will likely sell eSports and other gaming related merchandise.

 

The Sun owner signs £1m+ UK eSports deal  

This deal marks the growing popularity of eSports within the UK over the past few years and will allow Gfinity to expand on the number and size of the events the company creates, hopefully stimulating the growth of the eSprots market further.

 

Neville Upton, Co-founder and Chief Executive Officer of Gfinity, said this;

“This is not a simple sponsorship agreement but a strategic partnership that will enable both parties to improve, develop and grow the UK’s evolving eSports sector.”  

 

The CEO of News UK, Neville Upton, added this;

“Through our new partnership with Gfinity, we are proud to have become the first newspaper group to break into the expanding eSports market. Producing world-class journalism is at the heart of what News UK does, but as part of our business development strategy we actively seek out opportunities to reach new audiences through different media."

 

This deal comes not long after the UK games retailer GAME acquired the gaming services and event's company Multiplay, the organizers of events like iSeries, in an effort to expand the companies eSports program.

Let's hope that this deal and others which are to come continue to grow the UK's gaming culture and further grows and improves upon the gaming events and championships which already here in the UK.

 

You can join the discussion on News UK, signing a deal worth over £1 Million for eSports on the OC3D Forums.  

 

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Most Recent Comments

20-04-2015, 10:55:29

Wraith
Good stuffs, although labeling it as a "sport" makes my teeth itch, sport in my eyes entails physical competitive activity or athletes. Still it's good news for the world of gaming.Quote

20-04-2015, 11:30:30

WillSK
Quote:
Originally Posted by Wraithguard View Post
Good stuffs, although labeling it as a "sport" makes my teeth itch, sport in my eyes entails physical competitive activity or athletes. Still it's good news for the world of gaming.
Yeah I kinda agree and in a way I think it actually is a negative association when it comes to gaming because I think it leads non gamers to believe we're trying to justify gaming as sport rather than competitive activity.

To my knowledge things like Chess aren't referred to as sport so why is gaming.

I am far more comfortable with the term "E-Sports" though because even though it contains the word sport, in my mind it's a term created entirely for this kind of competitive activityQuote

20-04-2015, 11:37:08

Wraith
It should be E-Series or E-Gaming, something that reflects what it actually is (sponsored televised LAN party).Quote

20-04-2015, 13:59:37

NeverBackDown
I don't consider gaming as a sport. It's in the entertainment business for a reason. It's more like a dedicated hobby.Quote

20-04-2015, 15:20:37

Ghosthud1
You guys couldn't be more in the wrong about it not being a sport.

Even the US visa bureau considers eSports a sport.Quote
Reply
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