Blizzard releases this year’s charity WOW pet early to support disaster relief

Blizzard releases this year's charity WOW pet early to support disaster relief

Blizzard releases this year’s charity WOW pet early to support disaster relief

 
For the past few years, Blizzard has released a charity pet for World of Warcraft at Blizzcon, giving gamers the opportunity to donate money to support charity within one of their favourite games. 
 
Traditionally, Blizzard would release this pet during BlizzCon but this year Blizzard has decided to push this release forward to support organisations that are currently working on disaster relief both in the US and across the globe. 
 
All proceeds from this microtransaction will be equally split between the American Red Cross and the International Federation of Red Cross’ Disaster Relief Fund.  

  

Due to recent natural disasters around the world—and the great needs of those affected—we’ve decided not to wait for BlizzCon 2017 to release this year’s new charity pet. The immediacy of the events, including Hurricanes Harvey and Irma, flooding in South Asia, and countless other crises, have shown we need to act now.

For every Shadow fox adopted between now and December 31, 2017, 100% of the $10 USD adoption fee will be donated to both American Red Cross Disaster Relief and the International Federation of Red Cross and Red Crescent Societies (IFRC) Disaster Relief Fund. Your donation will be split equally between both organizations: for the American Red Cross to help people affected by disasters big and small in the U.S., and the IFRC to help Red Cross Red Crescent Societies respond to disasters through their Disaster Relief Emergency fund.

 

The new charity pet, Shadow the fox, is pictured below. All proceeds from purchases until December 31st, 2017 will be donated equally to the American Red Cross and IFRC. 

 

Blizzard releases this year's charity WOW pet early to support disaster relief  

Shadow the Fox can be “adopted” for $10 in the US and can be purchased for yourself or as a gift for others. The Fox’s coat can also change colour with both “light and shadow” forms. 

 

You can join the discussion on Blizzard’s new charity WOW pet on the OC3D Forums.