EA agrees to acquire Codemasters for £1 billion
Will EA become the king of racing games?
Published: 14th December 2020 | Source: EA |
EA agrees to acquire Codemasters for £1 billion
EA has announced that they have agreed to acquire Codemasters for £1 billion, ($1.2 Billion US), offering to spend more than Take-Two Interactive, who previously offered $973 million to acquire the company.
Codemaster's senior management team will remain within the company during their transition to EA ownership, with EA expecting to close the deal in March 2021.
EA has claimed that they are in a position to enable further growth for Codemasters and their innovative racing franchises, which include the F1 series, the DiRT franchise, GRID, and Project Cars. Add in EA's Need for Speed and Burnout series', and both companies will create the gaming industry's largest publisher of racing games.
At this time, it is unlikely that Take-Two will increase their offer to outbid EA and acquire Codemasters. That said, it remains a possibility. Either way, Codemasters will soon be under new ownership, placing the British publisher under the sway of US corporations.
With EA's reach and marketing prowess, Codemasters has an opportunity to increase their playerbase. With Codemasters' engineering talents and development expertise, EA has an opportunity to improve their future racing titles, be it new Need for Speed games or new entries in the Burnout franchise. That said, some gamers fear that EA will try to push micro-transactions into Codemasters' racing franchises.
Codemaster's senior management team will remain within the company during their transition to EA ownership, with EA expecting to close the deal in March 2021.
EA has claimed that they are in a position to enable further growth for Codemasters and their innovative racing franchises, which include the F1 series, the DiRT franchise, GRID, and Project Cars. Add in EA's Need for Speed and Burnout series', and both companies will create the gaming industry's largest publisher of racing games.
At this time, it is unlikely that Take-Two will increase their offer to outbid EA and acquire Codemasters. That said, it remains a possibility. Either way, Codemasters will soon be under new ownership, placing the British publisher under the sway of US corporations.
With EA's reach and marketing prowess, Codemasters has an opportunity to increase their playerbase. With Codemasters' engineering talents and development expertise, EA has an opportunity to improve their future racing titles, be it new Need for Speed games or new entries in the Burnout franchise. That said, some gamers fear that EA will try to push micro-transactions into Codemasters' racing franchises.
You can join the discussion on EA's plans to acquire Codemasters on the OC3D Forums. 
Most Recent Comments
Time to say goodbye to Codemasters, give it a while, EA will kill it off!
Note that if Take two had won the bid, they would have screwed it over as well, they are no better then ea when it comes to microtransactions and greed, just look at gta 5 online and red dead, im sure they would milk any race games for car models, skins and accessories!Quote
Note that if Take two had won the bid, they would have screwed it over as well, they are no better then ea when it comes to microtransactions and greed, just look at gta 5 online and red dead, im sure they would milk any race games for car models, skins and accessories!Quote
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On the positive side, I guess we wont need 3090's or 6900xt's...Quote