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Google plans to automatically block annoying ads in Chrome in early 2018

Google plans to automatically block annoying ads in Chrome in early 2018

Google plans to automatically block annoying ads in Chrome in early 2018

Google plans to automatically block annoying ads in Chrome in early 2018

 
We have all experienced annoying ads, full page takeovers that obstruct content, waste time, play unwanted audio and/or video and otherwise annoy users.

This is why ad-blocking is so common, though more considerate members of the online community will know that ads are what pays for the internet, its content and the salary of creators on it, making ad-blocking a huge moral grey area in the modern age. 


Google now plans on tackling this problem head on by developing a new ad-filtering technology that adheres to the standards set by the Coalition for better ads, which is designed to filter away annoying ads and instead of taking a "scorched earth" approach by taking away all ads. This technology is set to be introduced to Chrome in 2018, removing the need for traditional ad-blocking tech while also allowing those with "good ads" to continue receiving ad revenue for their business. 

Google plans to automatically block annoying ads in Chrome in early 2018  

While many will be worrying about the day when Chrome starts automatically blocking ads, there will also be a huge number of content/online creators that welcome the change, as this approach allows frustrating ads to be blocked while still maintaining the ad-supported internet. This will allow creators to continue earning money without the need to resort to subscription fees or moving content behind paywalls. 

Publishers will be able to find out if their ads violate Google's new standards using their Ad Experience reporting tools. Below is a list of the kinds of advertisements that will be blocked on both desktop and mobile platforms. 


Desktop

  • Pop-ups
  • Auto-playing ads with sound
  • Large sticky banners
  • Countdowns that force users to wait before loading the desired page

Mobile

  • Pop-ups
  • Auto-playing ads with sound
  • Large sticky banners
  • Countdowns that force users to wait
  • Ads that take up more than 30 percent of a screen
  • Flashing animations
  • Full-screen scrollovers

 

You can join the discussion on Google's ad-blocking plans on the OC3D Forums

 

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Most Recent Comments

02-06-2017, 10:26:23

SuB
and delivering their own? no doubt...Quote

02-06-2017, 10:27:45

AlienALX
Quote:
Originally Posted by SuB View Post
and delivering their own? no doubt...
Yup.

That's about the long and short of it. Got some guy who works in marketing and advertising (gob spit) having kittens over it on another forum. Was fun to watch, d-bag.Quote

02-06-2017, 11:16:35

NeverBackDown
They already started on YT. Basically cut everyone's income in half.Quote

02-06-2017, 12:28:01

Avet
They continue with world domination. I really don't care. I turn off adblock just for sites that i like (OC3D) the rest can stay blocked. If they were discrete i wouldn't use adblock, but because you can't open anything without having a stroke it stays blocked. It may keep ads adequate.Quote

02-06-2017, 14:44:32

Thelosouvlakia
Adblocking as a service.... xD

Yeah I have ublock on for most sites online and facebook... the millions of pop ups on the sites and the random ads on facebook are so effing annoyingQuote
Reply
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