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More than half of Activision Blizzard's revenue came from Microtransactions in 2017

Micropayments now account for most of the company's revenue

More than half of Activision Blizzard's revenue came from Microtransactions in 2017

More than half of Activision Blizzard's revenue came from Microtransactions in 2017

Activision Blizzard has released their 2017 financial results, revealing record high revenues of $7.16 billion throughout 2017, an increase of over £560 million over the previous year. 

What is more astounding is that the company has officially made more money from microtransactions than full games, earning a total of £4 billion directly from microtransactions and other downloadable or subscription content. 

Activision Blizzard owns King, which grossed $2 billion in revenue from their mobile games. The other $2 billion came from microtransactions in other markets, primarily the console and PC games. This $2 billion comes from a variety of games, such as Destiny, Overwatch, Hearthstone and World of Warcraft, accounting for cosmetics, DLC packs, card packs (Hearthstone) and World of Warcraft subscriptions. 

The company did not discuss microtransactions in great detail during their investors call, attempting to avoid the same criticisms as rival companies like EA and Warner Brothers. Even so, it is unlikely that the company will make any moves away from microtransactions, especially given the popularity of these add-ons Overwatch, Call of Duty, Destiny and more.  

  

More than half of Activision Blizzard's revenue came from Microtransactions in 2017  
So far, Activision Blizzard has remained largely untouched by the microtransactions/"loot box" debate that has raged throughout 2017, mostly thanks to the fact that the majority of their microtransactions are cosmetic and overall less nerve-striking as those seen in Star Wars: Battlefront II and Need for Speed: Payback. 

It is likely that Activision Blizzard will continue to tap into this money making scheme with the same light touch manner, generating profit while other developers/publishers take the heat from the controversy surrounding loot boxes.

You can join the discussion on Activision Blizard making more money from Microtransactions than actual games in 2017 on the OC3D Forums.     

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Most Recent Comments

09-02-2018, 13:06:06

NeverBackDown
It's truly funny as heck how everybody hates on MT and loot boxes yet secretly they all buy them because clearly $4billion is a lot.Quote

09-02-2018, 14:15:02

Dirty Poul
Quote:
Originally Posted by NeverBackDown View Post
It's truly funny as heck how everybody hates on MT and loot boxes yet secretly they all buy them because clearly $4billion is a lot.
It's almost like the people who hate MTX and complain about it are not the same as those who use it. Hmm... Quote

09-02-2018, 14:34:07

NeverBackDown
Quote:
Originally Posted by Dirty Poul View Post
It's almost like the people who hate MTX and complain about it are not the same as those who use it. Hmm...
It's almost like you'd be wrong to think they didn't buy them even after complaining.Quote
Reply
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