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Sea of Thieves is Microsoft's 'most successful' new IP of this generation

'Sea of Thieves is already the best-selling Microsoft Studios first-party title on Windows 10'

Sea of Thieves is Microsoft's 'most successful' new IP of this generation

Sea of Thieves is Microsoft's 'most successful' new IP of this generation 

It is undeniable that Microsoft/Rare has found success with Sea of Thieves, the latest IP from Microsoft Games Studios, announcing that the title had over 2 million players during week one and had reportedly become the most popular first-party title on Windows 10. 

According to Rare's Studio Head Craig Duncan, Sea of Thieves has become the "fastest-selling first-party new IP of this console generation", a statistic which doesn't include players who are using Microsoft's Game Pass, at least according to Microsoft's Aaron Greenberg. Sea of Thieves has found a lot more success than Microsoft's other new IPs of this generation, including Sunset Overdrive, ReCore and Quantum Break. 
 
Strangely, retail sales of Sea of Thieves have remained strong despite the release of Microsoft's Game Pass, a $9.99/£7.99 monthly subscription which allows gamers to access all of Microsoft's new first-party games, which includes Sea of Thieves.

A physical copy Sea of Thieves currently costs £41 on Amazon or £50 for a digital Xbox One/Windows 10 version, which is equivalent to 5-6 months worth of Game Pass subscriptions, which is a great deal if you are plan on playing Microsoft's other upcoming first-party releases. It is likely that a large number of Xbox One/PC users are unaware of the existence of Microsoft's Game Pass system. 

Sea of Thieves is Microsoft's 'most successful' new IP of this generation

 

Sea of Thieves is the first of many first party games from Microsoft this year, with State of Decay 2 and Crackdown 3 both coming up later in the year. It is also likely that Microsoft will reveal other new first-party titles a this year's E3, which may include the 343's next entry into the Halo franchise.   

You can join the discussion on the success of Sea of Thieves on the OC3D Forums

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Most Recent Comments

29-03-2018, 06:54:20

SuB
It's not really difficult when you're the ONLY popular thing on the Windows 10 store... because it's the Windows 10 store...

Interesting headline considering I hear it's not doing as well as they'd hoped...Quote

29-03-2018, 08:33:04

WYP
Quote:
Originally Posted by SuB View Post
It's not really difficult when you're the ONLY popular thing on the Windows 10 store... because it's the Windows 10 store...

Interesting headline considering I hear it's not doing as well as they'd hoped...
Well, Microsoft's new first-party stuff hasn't been that great so far. ReCore, Quantum Break and Sunset Overdrive were not overwhelmingly popular. This could be a case of being the best of a bad bunch.

The problem with this game is that there doesn't seem to be much to do content-wise, which means that a lot of players are enjoying the initial gameplay and then dropping off. I imagine that the Game Pass is doing wonders for Sea of Thieves as it does give a good incentive to try it out.

I've seen no shortage of people playing Sea of Thieves, though I don't think there will be many people that are still playing the game after a few months.Quote
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