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Steam Ask Users to Label Sponsored Content

Disclose your Sponsored content!

Steam and Twitch Ask Users to Label Sponsored Content

Steam and Twitch Ask Users to Label Sponsored Content

 

Both Twitch and Steam have issues new rules that ask users to label content and games they were paid to promote.

For Steam, the new rules are aimed specifically at Steam Curators, a feature that was introduced to the platform in a major update last month. Curators are individuals or groups that publish reviews and/or recommendations on a dedicated Steam page.

The about page for Steam Curators has been recently been updated and now states that "If you’ve accepted money or other compensation for making a product review or for posting a recommendation, you must disclose this fact in your recommendation." This is in order to keep the curation system transparent and Steam users informed that a curator may have their recommendations influenced by more than just gameplay.

 

 

 

It is unknown at present if Valve will be enforcing their new rules regarding sponsored recommendations, or if there will be any consequences for those caught doing so.

The updated terms and conditions follows the revelation that the popular YouTube personality TotalBiscuit listed Planetside 2, a game which was declared as sponsored content on his YouTube channel but not on his Steam Curator List.  

In Totalbiscuit's defense he has older unsponsored videos on his channel where he recommends the game, but now he has removed this game from his curation list as it “could potentially pose a conflict of interest”.

 

Join the discussion on Sponsored Content in the Steam Curation System on the OC3D Forums.

 

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Most Recent Comments

06-10-2014, 07:48:52

Damien c
Seems only fair to be honest, some reviewers could recommend a game that is actually extremely poor and has some serious issues and flaws, but because they have been paid to review it then they might not want to say the truth about it.

I know with the likes of Hardware Reviews you get that happening, but atleast with OC3D you always, get a none biased review whether it is by a staff member or member, even if it comes in White.Quote

06-10-2014, 08:53:28

Blobby 72
this is totally Turtlebiscuits doingQuote

06-10-2014, 09:03:09

Wraith
Quote:
Originally Posted by Damien c View Post
Seems only fair to be honest, some reviewers could recommend a game that is actually extremely poor and has some serious issues and flaws, but because they have been paid to review it then they might not want to say the truth about it.

I know with the likes of Hardware Reviews you get that happening, but atleast with OC3D you always, get a none biased review whether it is by a staff member or member, even if it comes in White.
Understandable really especially after last year when Steam pulled quite a few Greenlight games after they were caught reviewing their own products and giving full thumbs up ratings.Quote

06-10-2014, 11:17:14

shambles1980
the more i think about it the better this oc3d recommendations is.
we are all independent, not paid, have no vested interest in the franchise, and so will only recommend games we think deserve it.

one of the issues i have with review sites is many of them will gloss over points that really should be mentioned because not glossing over them can lead to them being denied review samples in the future.
tech radar for example seem to be glossing over anything apple simply because since "bendgate" if any one says anything derogatory about apple phones then apple will no longer supply them with samples or information..

it has to be the same for many other websites and review pages..
So i have to generally wait for the games to be full release and then read reviews that come form people who actually paid for them..
If you were given the game for free and hope to get given another one for free at a later date then that will probably sway your opinion slightly.

the good thing about toms reviews is they are so indepth that even if he was to gloss over something "which i really have not seen him do" you would usually be able to come out with the correct conclusion regardless just by how much you get to see and the time spent on each aspect of the object..

So some people are good with reviews that are sponsored or the product was supplied for review.
but others like tech radar really do sell out just to ensure they keep the mfr/dev on side.Quote

06-10-2014, 11:23:54

AdmiralDonut
The reason Steam want it done is because it is actually a law in both the United States and in Europe. It isn't because of random YouTubers or because Steam are being proactive.

For instance, see here: http://www.business.ftc.gov/document...ple-are-asking or the rules overseen by the FCA in the UK.Quote
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