Ubisoft has earned more money from microtransactions than digital game sales

Ubisoft has earned more money from microstransactions than digital game sales

Ubisoft has earned more money from microtransactions than digital game sales

Ubisoft, in their recent mid-fiscal-year earning update, has revealed a strong quarter for the company with higher than expected game sales. Year-over-year the company has reported a 69% increase in digital revenue, which represents an increase of €141 million. 

This increase was due to two factors, a 57% increase in the value of digital games sales and an 83% increase in what Ubisoft calls Player Recurring Investments (PRI), a fancy term for the money earned from the sale of DLC, Season Passes, Game Subscriptions and In-Game item/currency purchases. 

What is most noteworthy here is that the revenue generated from RPI is now higher than the amount earned from Digital games sales, each earning €175 and $168 million respectively. While this number does account for RPI sales for both Digital and Retail games, this can be seen as a huge incentive to push more in-game purchases in the future, as players are obviously buying them. 

  

Ubisoft has earned more money from microstransactions than digital game sales  

When it comes to digital game sales, Ubisoft says that around 50% of Sout Park: The Fracture But Whole and 35% of Assassin’s Creed: Origins copies have been sold digitally, making retail sales much more prevalent than digital sales. Even so, Digital game sales have seen a huge amount of growth, with Ubisoft’s Assassin’s Creed Syndicate only having 15% of its sales digitally. 

You can join the discussion on Ubisoft’s earnings on the OC3D Forums. 

Ubisoft has earned more money from microstransactions than digital game sales

Ubisoft has earned more money from microtransactions than digital game sales

Ubisoft, in their recent mid-fiscal-year earning update, has revealed a strong quarter for the company with higher than expected game sales. Year-over-year the company has reported a 69% increase in digital revenue, which represents an increase of €141 million. 

This increase was due to two factors, a 57% increase in the value of digital games sales and an 83% increase in what Ubisoft calls Player Recurring Investments (PRI), a fancy term for the money earned from the sale of DLC, Season Passes, Game Subscriptions and In-Game item/currency purchases. 

What is most noteworthy here is that the revenue generated from RPI is now higher than the amount earned from Digital games sales, each earning €175 and $168 million respectively. While this number does account for RPI sales for both Digital and Retail games, this can be seen as a huge incentive to push more in-game purchases in the future, as players are obviously buying them. 

  

Ubisoft has earned more money from microstransactions than digital game sales  

When it comes to digital game sales, Ubisoft says that around 50% of Sout Park: The Fracture But Whole and 35% of Assassin’s Creed: Origins copies have been sold digitally, making retail sales much more prevalent than digital sales. Even so, Digital game sales have seen a huge amount of growth, with Ubisoft’s Assassin’s Creed Syndicate only having 15% of its sales digitally. 

You can join the discussion on Ubisoft’s earnings on the OC3D Forums.