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Intel is reportedly making cuts to their "Intel Inside" program

The knock on effect of this could be higher prices for complete systems

Intel is reportedly making cuts to their

Intel is reportedly making cuts to their "Intel Inside" program

A report from CRN has claimed that Intel is planning to make some major cuts to their world famous Intel Inside program, a major source of funding for OEMs and other system builders when it comes to integrating Intel hardware and marketing their products.  

The report has claimed that these cuts will be in the region of 40-60%, with these cuts coming from INtel's Marketing and channel programs, redirecting funds to other efforts. It is suggested that this funding is moving to drive Intel's business and data centre efforts and to improve Intel's profits and margins. 

An Intel spokesperson has the following to say regarding the matter, confirming that changes were coming to Intel Inside, though the company does not comment on the reported reduction in funding for the program. 

   
    While we are evolving how we co-market with our OEM customers, the Intel Inside brand continues to be an important symbol of performance and quality,The changes we are making are intended to help customers more efficiently and effectively market with Intel
 ,

while helping us market with more precision in alignment with Intel's business priorities.

Over the past 26 years, many OEMs have come to rely on Intel's Inside program as a major part of their marketing plans, with cuts of the program having the potential to increase the price of consumer hardware as these marketing costs are added to the cost of OEM systems. 

  

Intel is reportedly making cuts to their   

If this report is true, it is likely that we will be hearing the term "Intel Inside" a lot less frequently and Intel affiliated advertising will become a lot less common, effectively leaving the door open for their competitors to more easily promote their own hardware. 

You can join the discussion on Intel's reported cuts to their Intel Inside program on the OC3D Forums.  

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Most Recent Comments

12-12-2017, 06:19:09

UnawareLlama23
Just when they get some competition from AMD & QUALCOMM they cut their iconic advertising.Quote

12-12-2017, 07:02:07

Dawelio
Quote:
The report has claimed that these cuts will be in the region of 40-60%, with these cuts coming from INtel's Marketing and channel programs, redirecting funds to other efforts. It is suggested that this funding is moving to drive Intel's business and data centre efforts and to improve Intel's profits and margins.
As of May 2017, according to Forbes (https://www.forbes.com/companies/intel/) Intel has a net worth of: $170.3 Billion.
And in sales: $59.39 Billion.

What do they need to improve with their profits exactly? ...Quote

12-12-2017, 07:33:31

g0ggles1994
Quote:
Originally Posted by Chrazey View Post
As of May 2017, according to Forbes (https://www.forbes.com/companies/intel/) Intel has a net worth of: $170.3 Billion.
And in sales: $59.39 Billion.

What do they need to improve with their profits exactly? ...
Greed. Pure unadulterated greedQuote

12-12-2017, 07:41:11

AverageNinja
Quote:
Originally Posted by Chrazey View Post
As of May 2017, according to Forbes (https://www.forbes.com/companies/intel/) Intel has a net worth of: $170.3 Billion.
And in sales: $59.39 Billion.

What do they need to improve with their profits exactly? ...
Net worth and sales aren't the same as profits, mate. You could have $60 billion in sales, but if your expenses are higher you're still at a loss. That being said, Forbes states that profits are at $10 billion, which isn't too shabby at all obvs.

I think this statement may be about revenue growth as well. I can't really find accurate data on Intel's Year-over-Year revenue growth, but I did recently read an article stating that analysts are predicting Intel's revenue to grow at an annual rate of 1~4% (or something along those lines). Again, I'm not sure how accurate that is, but if it's true, that could definitely be improved.

But yeah, you're right. Intel is doing great atm so they definitely don't need to improve their profits.Quote

12-12-2017, 07:50:42

AlienALX
Intel have been spending money hand over fist, though. For a while this was fine, as they were the only real player in the CPU market. Now that AMD are taking a bite of their apple? yeah, they will need to cut things down a bit in order to make pricing.

If Ryzen 2 clocks to 4.5ghz Intel are going to have to look at their prices again. And if there is one thing Intel absolutely hates doing it is dropping prices.

And they do need to improve their profits. Otherwise people won't want to invest and share prices will drop, making them worth less. Investors want to see gains.. That is why AMD is always doing these press things showing their profits etc etc.Quote
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