ASUS announces plans to split company and brand Page: 1
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ASUS announces plans to split company and brand

ASUSTeK, or better known to some as ASUS, has decided to split into three seperate entities in order to maximise competitive performance.

As things currently stand, it's possible for a company that competes with the AsusTek brand to actually contract with AsusTek to build equipment, and several customers have expressed unhappiness over this arrangement. Asus' branded business will retain the Asus name, the PC-related manufacturing segment will be known as Unihan Technology Corp., and the casing, module, and non-PC contract manufacturing segment will be named Pegatron Technology Corp...."

According to the source, the three companies emerging from the splitting of ASUSTeK should debut by January 2009.

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