PS3 to Get Dynamic In-Game Ads Page: 1
PS3 to Get Dynamic In-Game Ads
Hot on the heels of a study released by Microsoft subsidiary and in-game advertising firm Massive, Inc. which indicated that in-game ads "enhanced the realism of the game," comes the news from Sony that it is opening its gaming platform to in-game ads from outside companies.

In-game ads firm IGA Worldwide has secured a multi-year deal with Electronic Arts to provide advertising for its sports and racing titles.

The two year deal will cover EA Sports franchises Madden NFL, NBA Live, NASCAR and the NHL series, as well as racers Need for Speed and Burnout.

"We are thrilled at this opportunity to expand our strong relationship with EA and are pleased to have been selected to support EA and Sony on this new venture," commented Justin Townsend, CEO of IGA Worldwide.
Would it be fair to assume that PS3 owners are going to be far from happy when bombarded by in-game advertising? Is this  a deliberate cash grab by Sony or a legitimate effort towards gaming realism?
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