AMD’s Radeon RX 6950 XT drops to £639 following Nvidia’s RTX 4070 launch

AMD counters Nvidia’s RTX 4070 launch with lower RX 6950 XT pricing

Nvidia’s RTX 4070 graphics card is now available to purchase, with an RRP (Recommended Retail Price) of £589, 12GB of VRAM, DLSS 3, and RTX 3080-like performance. In effect, the RTX 4070 is an RTX 3080 with 20% more VRAM, lower pricing, and added RTX 40 series features like DLSS 3 and AV1 Encoding support. 

Countering this Nvidia product launch, the pricing of many of AMD’s RX 6950 XT graphics cards have dropped to new lows, with the best UK deal (that we can find), being PowerColor’s RX 6950 XT Red Devil, which can now be purchased at Scan for £639.98. That’s around £50 more than the cheapest RTX 4070.

With 16GB of GDDR6 memory and performance levels that AMD compared to an RTX 3090 at launch, it looks like AMD are hoping to take the wind out of Nvidia’s sails with their lowered RX 6950 XT prices. AMD has recently marketed the term “More Memory Matters” heavily, and the large 16GB frame buffer of AMD’s RX 6950 XT should help whether the storm of rising GPU memory requirements than the RTX 4070’s 12GB of VRAM. That said, AMD’s RX 6950 XT currently lacks features like AV1 encoding and an answer to Nvidia’s DLSS 3 tech, though AMD are known to be working on the latter.

£639 is a bargain price for a Radeon RX 6950 XT, but it is a graphics card that is from AMD’s last-generation RX 6000 series and it consumes much more power than Nvidia’s RTX 4070 or 4070 Ti. The RX 6950 XT does deliver strong performance in rasterised games and more VRAM, there are areas where Nvidia holds an advantage (video encoding for example). Let’s hope that AMD can release their lower-end RX 7000 series RDNA 3 GPUs soon, as I want to see more competition within the sub-£600 GPU market. 

You can join the discussion on AMD’s RX 6950 XT pricing on the OC3D Forums.