AMD’s Radeon RX 6950 XT pricing has dropped to £620 in the UK

AMD’s RX 6950 XT pricing dips to £620 following Nvidia’s RTX 4070 launch

Nvidia launched their RTX 4070 graphics card last week for £589, and even today the graphics card remains available at is UK RRP (Recommended Retail price), something that we have not seen for many years for an Nvidia RTX xx70 class graphics card. Typically, MSRP/RRP graphics cards sell out within hours, or even moments, of their launch, but it is clear that this wasn’t the case with Nvidia’s RTX 4070. 

To counter Nvidia’s RTX 4070 launch, AMD has heavily marketed the term “More Memory Matters”, highlighting the rising VRAM requirements of games and the fact that AMD tends to offer more VRAM on their graphics cards than their Nvidia counterparts. Today, a Radeon RX 6950 XT is available for £620 at Ebuyer, a graphics card that offers buyers 16GB of GDDR6 memory (4GB more than the RTX 4070), and higher levels of raw GPU performance in rasterised games. While the GPU lacks support for features like DLSS or AV1 encoding, it offers strong performance for its price point. Better still, this GPU is a premium PowerColor Red Devil model, a graphics card that once sold for over £1,000.

The fact that a Radeon RX 6950 XT now sells for under £650 new is a clear sign that the GPU market has changed, and that consumers now expect a lot more from their money that they did this time last year. The fact that the RTX 4070 hasn’t sold out is a clear sign that consumers are unhappy with Nvidia pricing, and that PC builders as a whole want more value for money from their GPU purchases.

£620 is a bargain price for a Radeon RX 6950 XT, but it is a graphics card that is from AMD’s last-generation RX 6000 series and it consumes much more power than Nvidia’s RTX 4070 or 4070 Ti. The RX 6950 XT does deliver strong performance in rasterised games and more VRAM than its Nvidia competitors, there are areas where Nvidia holds an advantage (video encoding for example). Let’s hope that AMD can release their lower-end RX 7000 series RDNA 3 GPUs soon, as I think we all want to see more competition within the sub-£600 GPU market. 

You can join the discussion on AMD’s RX 6950 XT pricing on the OC3D Forums.