Discrete gaming graphics from ARM? ARM could become an Nvidia rival!
ARM reportedly starts work on gaming graphics chips to compete with Intel and Nvidia
Rumour has it that ARM are currently working on a gaming graphics chip, one that could see the company compete with GPU manufacturers like AMD, Intel, and Nvidia.
Currently, ARM’s graphics chips are limited to their integrated graphics offerings. Such chips include their flagship “Immortalis” series GPUs. Now, it looks like ARM wants to create gaming grade graphics chips. This could see ARM create discrete graphics cards, or stronger integrated graphics solutions to compete with those made by AMD and Intel.
ARM reportedly has around 100 chip and software engineers engaged in its GPU and gaming efforts. It is also worth noting, that ARM are also working on their own AI solutions, which again compete with products from AMD, Intel, and Nvidia.
UK chip giant ARM is developing a graphics processor unit (GPU) in Israel that will compete with Nvidia and Intel, sources familiar with the matter have told “Globes.” ARM is estimated to be employing about 100 chip and software development engineers, in its global graphics processing group at its development center in Ra’anana. At this stage, ARM is reportedly engaged in graphic processing for the video game market, and at the same time – as was the case with with Nvidia – the technology could also be used for AI processing, if and when ARM decides to fully enter the field.
– Globes
Just two years ago, Nvidia failed to acquire ARM. This deal would have seen Nvidia become a major CPU and GPU manufacturer. Now, it looks like ARM plans to become an Nvidia competitor within the GPU market. That said. it remain to be seen which areas of the market ARM is targeting with its new graphics solutions.
Recently, Microsoft has pushed hard to deliver Windows on ARM. One area where ARM-based Windows PC fall short is in gaming and GPU performance. Presently, ARM appears to be trying to address this shortcoming with improved gaming chips. Undeniably, these efforts should also help increase the gaming performance of ARM’s graphics solutions for mobile phones and tablets. Will these efforts bear fruit for ARM? If nothing else, it will result in a boost in gaming performance for future ARM GPUs, which is a good thing for consumers. Regardless, it would be interesting to see another competitor within the discrete gaming GPU market.
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