Nvidia’s RTX Super Founders Editions make a mockery of early RTX pricing

Nvidia’s original RTX series was rightly criticised for their high price tags, especially Nvidia’s Founders Edition models, which launched with a $100 price premium over reference models, making their original MSRP prices incredibly misleading. 

At launch, there were RTX series graphics cards that sported reference blower coolers and prices to match, but they did not represent what reviewers received. The media got Founders Edition models, and most AIB models aimed for those pricing levels. This gave Nvidia a lower on MSRP than what most retail graphics cards offered, making Nvidia’s MSRP pricing appear both too high and misleading to consumers. 

With the release of Nvidia’s RTX 20 Super series of graphics cards, the company has decided to release their new SUPER Founders Edition models with pricing that’s closer to their original RTX MSRPs. This means that Nvidia’s Super Founders Edition SKUs are a lot cheaper than their older, non-Super RTX Founders Edition counterparts. 

Nvidia’s new Super series Founders Edition GPUs now offer gamers more performance and lower pricing, positioning Nvidia’s Turing lineup in a position that’s a lot more palatable than before. Sadly though this will leave owners of Nvidia’s existing Founders Edition models feeling like they got a bad deal, with the only exception being owners of the RTX 2060, whose Founders Edition model was never priced with such a premium.    

This change in pricing and performance will lead to Nvidia’s RTX pricing trending downwards, with more premium models become closer to Nvidia’s MSRP prices while RTX 2070 and RTX 2080 non-Super models see reduced pricing thanks to Nvidia’s stronger Super series competition. With Navi’s launch on the horizon, Nvidia saw fit to lower their RTX pricing, at least on the high-end, though the RTX 2080 Ti Founders Edition maintains its insane £1099 pricing.