Asetek SimSports halts shipping to the US due to tariff pressures

The US accounts for 50% of Asetek Simsports’ revenue, and tariffs have halted all of their shipments

Asetek SimSports, a division of Asetek, has halted all shipments of its sim racing products to the US over the implementation of new tariff measures. This was first reported by Traxion. While the US accounts for 50% of Asetek SimSports’ revenue, many of the company’s components are sourced from China, which faces 125% tariffs. Their cessation of shipments to the US highlights how damaging the US tariffs are.

While Asetek is a Danish company, its products rely on global supply chains. Asetek has confirmed that it is moving more of its production from China to Malaysia to mitigate the impact of tariffs. However, it remains uncertain when Asetek’s product shipments to the US will resume.

It is too early to predict the long-term impact of the import tariff scheme introduced by the U.S. in early April. The duties are industry-wide and create uncertainties across the value chain from manufacturers to end-users,

– Asetek

Due to the US’ tariff measures, Asetek SimSports expects its revenue to drop by between $5 million and $10 million. Initially, the division aimed for revenues between $12 million and $15 million.

Currently, it is unknown when Asetek SimSports’ exports to the US will resume. Currently, the company says it is “too early to predict the long-term impact of the import tariff scheme.”

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