Amazon Prime Video will have ads in the UK from February

Following the lead of Nexflix and Disney+, Amazon Prime will soon feature ads

Amazon has confirmed that their Prime Video service will soon feature “limited” ads in several markets. These markets include the USA, Canada, the United Kingdom and Germany. In the US these ads will arrive on January 29th, and in the UK and Germany these ads will arrive on February 5th.

Unlike Disney+ and Neflix, the introduction of an ad-supported subscription option will not allow Prime users to access Prime Video at a lower price. Instead, UK subscribers will have the option to pay £2.99 per month to remove Amazon’s ads. In effect, Amazon are increasing the price of today’s Prime Video experience.

Amazon has stated that this move will “allow us to continue investing in compelling content and keep increasing that investment over a long period of time”. The company has also stated that they “aim to have meaningfully fewer ads than linear TV and other streaming TV providers”.

Later in 2024, Amazon plans to roll out ads to Prime Video customers in France, Italy, Spain, Mexico and Australia.

UK customers will be harder hit by Amazon’s ad-free premium charge than customers in the US or Europe. In Germany, the ad-free charge will be 2.99 Euro (£2.60), and in the US the charge will be $2.99 (£2.35). In a sense, UK customers who want an ad-free experience have drawn the short straw.

This month, Prime subscribers can redeem a free copy of Deathloop and other PC games through Amazon’s Prime Gaming service.

You can join the discussion on Amazon Prime Video receiving ads from February 2024 on the OC3D Forums.