Disney gains over 10 million subscribers on day-1

The service has launched with new content from Marvel, Star Wars, Pixar and Fox, alongside decades of classic content from these brands. Disney contains all classic Simpsons episodes, every Star Wars movie and seemingly every Disney and Pixar Classic. Disney started strong in terms of content quality and quantity, allowing the service to exceed Disney’s expectations within a single day of operation. 

Analysts had predicted that Disney would have 8 million subscribers before the end of 2019 and 18 million before the end of 2020’s fiscal year. Now it looks like Disney will shatter both of these expectations, especially after Disney reaches more European countries on March 31st 2020. 

At the time of writing, Amazon Prime Video is said to have over 100 million subscribers, while Netflix has over 150 million subscribers. This means that Disney still has a long way to go before it is truly playing with the big boys. 

Right now, Disney is only available within the US, Canada, and the Netherlands. The service’s release in the United Kingdom, Germany, Italy, France and Spain is due on March 31st 2020 while the service’s release in Australia, New Zealand and Puerto Rico is due on November 19th 2019. These international launches should ensure steady subscriber growth in the coming quarters, especially if Disney continues to add more content to its platform.