No, ASUS are not shutting down their Zenfone division

ASUS rebuts Zenphone rumours – There will be a next-generation Zenphone  

Yesterday, a report from Technews Taiwan claimed that ASUS were shutting down their Zenphone division, stating that ASUS are carrying out an internal restructure that would see certain departments be closed. One of these divisions was reportedly the company’s Zenphone division. ASUS has now responded to these rumours, confirming that those rumours were not true and that the company plans to continue producing new Zenphone and ROG Phone products.

ASUS’ Zenphone products have received strong reviews in recent years, delivering a strong user experience while working against industry trends by retaining sought after features like 3.5mm headphone jack support, something that has become a rarity in flagship-level smartphones. Today’s Zenphone 10 is a strong product offering, and fans of the phone series were hugely disappointed at the rumours of Zenphone’s demise. Thankfully, these rumours have proved to be false, and Zenphone fans can expect next-generation Zenphone devices. 

Below is ASUS’ full statment rebutting the Zenphone closure rumours.  

    We would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. This is not true. We will continue our two main phone business product lines, the ROG Phone and the Zenfone. ASUS has a strong commitment to our smartphone business and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups. 

ASUS has signalled that their smartphone fans can expect to see new products in 2024, and that the company plans to continue supporting both their Zenphone and ROG Phone product lines. Zenphone 10 will not be ASUS’ last Zenphone.

You can join the discussion on ASUS commitment to their Zenphone product range on the OC3D Forums.