Far Cry New Dawn Price Reduced by 50% less than a month after launch

Far Cry New Dawn released less than a month ago, launching on February 15th on PC, Xbox One and PlayStation 4 for a UK price of £37.99. Now, thanks to Ubisoft’s Spring Sale, the game is now available with a 50% discount, an insane price decrease for such a new game. 

That’s right, Ubisoft reduced the price of Far Cry New Dawn less than a month after the game’s release, effectively selling the game too early adopters with a 100% mark up over today’s pricing, a trend that is becoming incredibly common in today’s gaming landscape. 

Reduced pricing for games is nothing new. Every retailer has to have a sale every once in a while, but in the gaming market, these promotional periods are coming closer and closer to release for many game publishers, so much so that we often wonder why anyone would buy a game from them at launch.   

Another example of this is Fallout 76, which received a 33% discount at several online retailers a mere two weeks after the game’s release on PC.