Ubisoft share price collapses to 10-year low

Ubisoft has lost over 85% of its value since 2018

The past few years have not been kind to Ubisoft. Falling game sales have resulted in the publisher losing most of its value. In 2018, the company’s share price reached a high of €102.95. Now, it is €13.64. That’s a drop of over 85% in six years. Today, Ubisoft’s share price is at a 10-year low.

Now, it has been confirmed that Ubisoft’s newest release, Star Wars: Outlaws, has had lower-than-expected sales. This is one of many recent failures from Ubisoft. Recent examples include Hyper Scape, the free-to-play Battle Royale game (closed in 2022), Skull and Bones (which took 11 years to develop and failed to impress), and Watch Dogs Legion (which failed to meet sales targets).

In recent years, Ubisoft has been investing heavily in online free-to-play titles. Sadly, many of these games have been shelved after years of investment, and others have been high-profile flops. The company’s next major release is Assassin’s Creed: Shadows, which will be released in November. Can it help Ubisoft bounce back, or will it be another miss from the publisher?

(Ubisoft’s share price over time)

Given the company’s current state, one has to wonder where Ubisoft will be in 5-10 years. Will it collapse after another string of failures? Will it be bought by another gaming company? Regardless, the future isn’t looking bright for Ubisoft.

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